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1983
Ogilvy on Advertising
by
David Ogilvy
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1966
Breakthrough Advertising
by
Eugene M. Schwartz
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Feb, 1923
Scientific Advertising
by
Claude C. Hopkins
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May 11, 2023
Over the past four months, we’ve seen crazy incremental growth. Ad spend has increased by 165.70%. Revenue has increased by 160.43%. New customer acquisition costs have decreased by 26.74%. We did this while increasing our profit margin. Here’s
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Jack Rubin (the soap guy)
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Apr 27, 2023
What are the Big 3 moves this month 🌎🐎 Nike Adidas Puma Here's everything you need to know & web3 updates on what's happening now and tomorrow 🧵👇 (1/13)
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EricF
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Apr 8, 2023
In "Behavioral Advertising and Consumer Welfare," business researchers from @CarnegieMellon and @VTPamplin investigate goods purchased through highly targeted online ads and just plain web-searches, and conclude social media ads push overpriced junk
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Cory Doctorow
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Apr 2, 2023
I've spent 5Mn+ Facebook Ads with 5X ROAS this year. Here are 7 lesser-known tools I use to get more done in less time:
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Aazar Shad
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Paper
Mar 23, 2023
Behavioral Advertising and Consumer Welfare: An Empirical Investigation
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alessandro acquisti
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Idris Adjerid
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Mar 2, 2023
Liquid Death is the fastest-growing beverage of all time. In 2022: • Valued at $700 million • $130 million in revenue • Sold one product: water in a beer can The founder, Mike Cessario, recently gave a masterclass on building a brand. I broke dow
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Andy
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Article
Mar 1, 2023
Why Are Ketamine Ads Following Me Around the Internet?
by
Jessica Grose
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Jan 4, 2023
I sold my 7-figure ad agency Right before the market got too saturated and everyone declared “media buying dead” Here are 5 agency niches you have never thought of that I would start in 2023 if I wanted to get in early on the next big agency wave (
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Marketing Max 💎
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Book
2023
Selling the American People: Advertising, Optimization, and the Origins of Adtech
by
Lee McGuigan
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