Thread
I sold my 7-figure ad agency
Right before the market got too saturated and everyone declared “media buying dead”
Here are 5 agency niches you have never thought of that I would start in 2023 if I wanted to get in early on the next big agency wave (with playbooks):
Right before the market got too saturated and everyone declared “media buying dead”
Here are 5 agency niches you have never thought of that I would start in 2023 if I wanted to get in early on the next big agency wave (with playbooks):
1/ Newsletter Media Buying
As Facebook gets more and more expensive
(Which is inevitable since they are publicly traded & have to show Wall St growth every 90 days)
Brands are looking for places to diversify their customer acquisition budget and there for…
As Facebook gets more and more expensive
(Which is inevitable since they are publicly traded & have to show Wall St growth every 90 days)
Brands are looking for places to diversify their customer acquisition budget and there for…
… newsletters present themselves as a unique customer acquisition channel that most brands don’t think about.
Making it a big opportunity for you!
Playbook: pick a niche like marketing or e-com, go to all the medium to small sized newsletters in the space and negotiate a…
Making it a big opportunity for you!
Playbook: pick a niche like marketing or e-com, go to all the medium to small sized newsletters in the space and negotiate a…
… deal to get 10% off their normal prices and then you take 20% to 30% of whatever ad packages you sell for them
Then go to your clients and say we can get 10% off ads in these newsletters and help you pick which ones to be in cuz we know which ones drive customers
Then go to your clients and say we can get 10% off ads in these newsletters and help you pick which ones to be in cuz we know which ones drive customers
2/ Websites For Lawyers / Accountants
It’s not a “wave” and it’s not sexy but dam does this agency niche prints money! Why? Three reasons
+ lawyers and accountants have lots of money
+ most of them have no tech skills so they can’t / won’t build a website for themselves
and…
It’s not a “wave” and it’s not sexy but dam does this agency niche prints money! Why? Three reasons
+ lawyers and accountants have lots of money
+ most of them have no tech skills so they can’t / won’t build a website for themselves
and…
+ most had a shit website built when they launched and never touched it since
Playbook :
Fire up Linkedin sales Nav
Search for law firms or accounting firms with under 50 employees who don’t have an in house marketer
Playbook :
Fire up Linkedin sales Nav
Search for law firms or accounting firms with under 50 employees who don’t have an in house marketer
Reach out to one of the partners and ask who the best person is to talk about updating their website
Pitch them on a flat $10k fee
Charge them $2k a year for hosting and unlimited “concierge” change requests aka adding a new team member to the team page whenever they want
Also
Pitch them on a flat $10k fee
Charge them $2k a year for hosting and unlimited “concierge” change requests aka adding a new team member to the team page whenever they want
Also
A Quick Break To Say
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3/ Repurposing Content
Most people only have the skill set or bandwidth to create content for one social platform
You can use this to your advantage!
Create packages that say all you have to do is record Tik Toks and we will download them and post them to YT and…
Most people only have the skill set or bandwidth to create content for one social platform
You can use this to your advantage!
Create packages that say all you have to do is record Tik Toks and we will download them and post them to YT and…
… IG and then have a writer turn each Tik Tok into a tweet and LinkedIn post
OR all you have to do is right tweets and we’ll screenshot them for LinkedIn and IG and have someone do voiceovers of them and have a video editor make graphics for them for Tik Tok & IG & YT…
The…
OR all you have to do is right tweets and we’ll screenshot them for LinkedIn and IG and have someone do voiceovers of them and have a video editor make graphics for them for Tik Tok & IG & YT…
The…
… Playbook:
Find content creators that are big on one platform but have no followers on others and slide into their DMs :)
Offer them a completely done for you service… pay us &3k/mo, give us access to your accounts, we’ll send you a report every 30 days, and that’s it!
Next
Find content creators that are big on one platform but have no followers on others and slide into their DMs :)
Offer them a completely done for you service… pay us &3k/mo, give us access to your accounts, we’ll send you a report every 30 days, and that’s it!
Next
4/ GA Data
This could be a productized agency so you will charge less and need more clients but it might be easier to scale
Just about every website has Google Analytics installed but they rarely check for the real insights it can provide
That’s where you…
This could be a productized agency so you will charge less and need more clients but it might be easier to scale
Just about every website has Google Analytics installed but they rarely check for the real insights it can provide
That’s where you…
… come in! You can share insights like what age demo is converting best or where people are dropping off on the site
Playbook: Charge brands a flat fee to comb through their Google Analytics and make a list of insights / recommendations
Have a weekly and monthly report package
Playbook: Charge brands a flat fee to comb through their Google Analytics and make a list of insights / recommendations
Have a weekly and monthly report package
5/ Unbounce
Less than 1% of every brand runs AB tests on their websites but AB testing remains the easiest way to increase your conversion rate & traffic
The good news is unbounce makes it super easy to run AB tests!
Playbook:
Convince brands to let you rebuild…
Less than 1% of every brand runs AB tests on their websites but AB testing remains the easiest way to increase your conversion rate & traffic
The good news is unbounce makes it super easy to run AB tests!
Playbook:
Convince brands to let you rebuild…
… their homepage (or any page for that matter) in unbounce and make small tweaks to see if you can get more clicks
Make a few changes every week depending on traffic volume and log the changes
Then recommend changes to the formal site in a monthly report
You can…
Make a few changes every week depending on traffic volume and log the changes
Then recommend changes to the formal site in a monthly report
You can…
… charge a flat fee or I like taking a percent of the increase in revenue you will inevitably drive for them, which can become crazy lucrative
This is just a simplified “CRO Agency”
So…
This is just a simplified “CRO Agency”
So…
In summary
1. Newsletter Media Buying
2. Sites For Lawyers & Accountants
3. Repurposing Content
4. GA Data
5. Unbounce
And most importantly:
1. Newsletter Media Buying
2. Sites For Lawyers & Accountants
3. Repurposing Content
4. GA Data
5. Unbounce
And most importantly:
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