Selling the American People: Advertising, Optimization, and the Origins of Adtech
- Book
- 2023
- #Advertising #Algorithm #BigTech
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.
Algorithms, data extraction, digital mar...
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ISBN: 0262545446
ISBN-13: 9780262545440
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Elettra Bietti @Elibietti
·
Aug 23, 2023
This book 🔥