Mentions

One of the most timeless marketing books ever written, Positioning is the art of creating new space in the customer's mind for your product/service/offering.

No differentiated position, no meaningful company.

The vast majority of tactical marketing books become outdated after 1-2 years. Some, after 6 months. Positioning by Al Ries & Jack Trout is some of the most mind-bending and timeless strategic marketing thinking out there.

The classic marketing book, one of the first to specifically address positioning your product in a consumer’s mind.