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- Answered to What 10/10 marketing books are there?
- From Twitter
‘Positioning’ gave me more insight than my 4 year business degree in college.
99% of marketing books are terrible But some are great Each of these 3 favorites is really a book on psychology and human nature, and about acknowledging that good marketing is about seeing things as they are and not as they ought to be What 10/10 marketing books are there?
- Curated in The best Marketing book ever read
One of the most timeless marketing books ever written, Positioning is the art of creating new space in the customer's mind for your product/service/offering.
No differentiated position, no meaningful company.
- Curated in read these 10 business books.
The vast majority of tactical marketing books become outdated after 1-2 years. Some, after 6 months. Positioning by Al Ries & Jack Trout is some of the most mind-bending and timeless strategic marketing thinking out there.
“Positioning” is one of the most important books I’ve read. “The basic idea is not to create something new and different, but to manipulate what’s already in the mind, to retie the connections that already exist.” E.g. this is how we came up with the term “Custom Indexing”
- Curated in 43 Best Books for Product Managers in 2021
The classic marketing book, one of the first to specifically address positioning your product in a consumer’s mind.