Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
- Book
- 1980
- #Marketing #Business
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospect...
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Number of Pages: 213
ISBN: 0071373586
ISBN-13: 9780071373586
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Patrick OShaughnessy @patrick_oshag
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May 30, 2021
Nicolas Cole @Nicolascole77
·
Jan 4, 2022
- Curated in read these 10 business books.
The vast majority of tactical marketing books become outdated after 1-2 years. Some, after 6 months. Positioning by Al Ries & Jack Trout is some of the most mind-bending and timeless strategic marketing thinking out there.
Patrick OShaughnessy @patrick_oshag
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May 29, 2021
“Positioning” is one of the most important books I’ve read. “The basic idea is not to create something new and different, but to manipulate what’s already in the mind, to retie the connections that already exist.” E.g. this is how we came up with the term “Custom Indexing”