Mentions
Shreyas Doshi @ShreyasDoshi
·
May 23, 2022
- Curated in 10 really great books
a high tech marketing classic, introduces Technology Adoption Lifecycle & the “chasm” you have to cross to grow your product’s adoption from “early adopters” to the “early majority” group (some examples are dated, but still good)
Shreyas Doshi @ShreyasDoshi
·
May 23, 2022
- Curated in Really Great Books for B2B Product People
Crossing the Chasm: a high tech marketing classic, introduces Technology Adoption Lifecycle & the “chasm” you have to cross to grow your product’s adoption from “early adopters” to the “early majority” group (some examples are dated, but still good)