Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
- Book
- 2006
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey...
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Number of Pages: 288
ISBN: 0062292986
ISBN-13: 9780062292988
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Andrew Ng @AndrewYNg
·
May 13, 2015
Shreyas Doshi @ShreyasDoshi
·
May 23, 2022
- Curated in 10 really great books
a high tech marketing classic, introduces Technology Adoption Lifecycle & the “chasm” you have to cross to grow your product’s adoption from “early adopters” to the “early majority” group (some examples are dated, but still good)
Shreyas Doshi @ShreyasDoshi
·
May 23, 2022
- Curated in Really Great Books for B2B Product People
Crossing the Chasm: a high tech marketing classic, introduces Technology Adoption Lifecycle & the “chasm” you have to cross to grow your product’s adoption from “early adopters” to the “early majority” group (some examples are dated, but still good)
Alex Wieckowski @AlexAndBooks_
·
Jun 23, 2022
- Curated in 25 Books that will help you in business