Mentions
Doug Antin @DougAntin
·
Jul 7, 2022
- Answered to What is one book you have read in the last year that taught you a lesson you think about daily?
- From Twitter
Crossing the chasm Not all users should be thought of in the same ways. What works to attract early users won't necessarily work on later adopters. This is something I think about in relation to the crypto industry almost daily.
Adam Hecht @descopemore
·
May 30, 2022
- Answered to What 10/10 marketing books are there?
- From Twitter
Manish R Jain | mrjn.eth @manishrjain
·
May 30, 2022
- Answered to What 10/10 marketing books are there?
- From Twitter
Truly incredible book.
Ken Norton @kennethn
·
2021
- Curated in 43 Best Books for Product Managers in 2021
The classic technology marketing book. Moore was the first to evaluate the role of early adopters.
Bill Gurley @BillGurley
·
Apr 9, 2017
- Curated in Books for founding a start-up
It’s especially good for enterprise companies
