Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- Book
- Nov, 1991
- #Marketing #Business
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progr...
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Number of Pages: 211
ISBN: 0060517123
ISBN-13: 9780060517120
Mentions
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Bill Gurley @BillGurley
·
Apr 9, 2017
- Curated in Books for founding a start-up
It’s especially good for enterprise companies
Manish R Jain | mrjn.eth @manishrjain
·
May 30, 2022
- Answered to What 10/10 marketing books are there?
- From Twitter
Truly incredible book.
Adam Hecht @descopemore
·
May 30, 2022
- Answered to What 10/10 marketing books are there?
- From Twitter