Series of letters written by copywriting legend Gary C. Halbert explaining the secrets to effect marketing.
(From Goodreads)
Number of Pages: 146
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Nicolas Cole @Nicolascole77
·
Jan 4, 2022
- Curated in read these 10 business books.
The Boron Letters by Gary Halbert and his son, Bond, are a classic in the direct response copywriting world. Far from a formal biz book, this is a series of life & copywriting advice letters Gary wrote his son while in jail.