Malcolm Wright is a professor of marketing at Massey University, New Zealand, and an adjunct professor at the Ehrenberg-Bass Institute of the University of South Australia.His Resea...
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Malcolm Wright is a professor of marketing at Massey University, New Zealand, and an adjunct professor at the Ehrenberg-Bass Institute of the University of South Australia.His Research interests: Branding, Buyer Behaviour, Market Research, Cognitive Science
