Jean-Noël Kapferer is a world reputed expert on brands. He is known for his advanced work on brand identity, strategic brand management, brand portfolios, brand architectures and on...
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Jean-Noël Kapferer is a world reputed expert on brands. He is known for his advanced work on brand identity, strategic brand management, brand portfolios, brand architectures and on prestige and luxury management. He is currently Advisor to the President of INSEEC U. kapferer@hec.fr.
