Introduced the conceptual metaphor thesis in his book "Metaphors We Live By" co-authored with Mark Johnson. Applies this thesis to various disciplines including politics, literature...
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Introduced the conceptual metaphor thesis in his book "Metaphors We Live By" co-authored with Mark Johnson. Applies this thesis to various disciplines including politics, literature, philosophy, and mathematics. Described conservative and liberal/progressive voters in "Moral Politics" based on metaphorical framings. Examined how metaphors were used to justify the Gulf War. Involved with the Rockridge Institute and a member of the scientific committee of Spain's Socialist Party's think tank.