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Aunt Flow is building a $100M business selling period products.
When I first heard they raised an $8.5M Series A, I was shocked.
You can't guess how they did it:
When I first heard they raised an $8.5M Series A, I was shocked.
You can't guess how they did it:
I see 4 key points that made this underrated biz a success:
• B2B customers
• Ancient incumbents
• Built-in recurring revenue
• Growing trend pushing their brand
Let's break it down:
• B2B customers
• Ancient incumbents
• Built-in recurring revenue
• Growing trend pushing their brand
Let's break it down:
B2B Customers
Aunt Flow targets B2B tenants.
They're already stocked in 23,000 bathrooms.
The customer list?
• Netlfix
• Apple's retail stores
• Princeton University
• Penn State University
Every customer signed = thousands of bathrooms unlocked.
Aunt Flow targets B2B tenants.
They're already stocked in 23,000 bathrooms.
The customer list?
• Netlfix
• Apple's retail stores
• Princeton University
• Penn State University
Every customer signed = thousands of bathrooms unlocked.
Legacy Brands
Think about the last time you were in a public bathroom.
Everything feels industrial, mechanical, and rusty.
Aunt Flow is changing that.
Think about the last time you were in a public bathroom.
Everything feels industrial, mechanical, and rusty.
Aunt Flow is changing that.
They're building colorful, welcoming dispensers that make users feel hygienic. 
Recurring Revenue
I played around with Aunt Flow's payment estimator:
• They charge a flat $350 install fee
• Tampon/pad refills (5000 products) costs ~$1,350/year
And once it's installed, who's going through the hassle to tear it down?
I played around with Aunt Flow's payment estimator:
• They charge a flat $350 install fee
• Tampon/pad refills (5000 products) costs ~$1,350/year
And once it's installed, who's going through the hassle to tear it down?
Growing Trend
When I came across this biz, it clicked
I had heard from friends that more states (CA, CO, etc) are requiring companies & schools to provide hygiene products.
If Aunt Flow is the go-to product, they could take over markets quickly.
When I came across this biz, it clicked
I had heard from friends that more states (CA, CO, etc) are requiring companies & schools to provide hygiene products.
If Aunt Flow is the go-to product, they could take over markets quickly.
On the latest public report, their traction is awesome:
• Already in all 50 states
• Multi-8-figures in revenue
• Provided over 6M period products (according to the last report)
• Already in all 50 states
• Multi-8-figures in revenue
• Provided over 6M period products (according to the last report)
I'm also a big fan of their founder, Claire Coder.
She's a Thiel Fellow (aka, those builders who decide getting $100k to build a company is cooler than spending $200k to go to college)
She's a Thiel Fellow (aka, those builders who decide getting $100k to build a company is cooler than spending $200k to go to college)
This makes me wonder what else could be launched using this model:
• Build off government regulations
• Build a best-in-class product against weak legacy competition
• Build a sticky, non-sexy product with recurring revenue
• Build off government regulations
• Build a best-in-class product against weak legacy competition
• Build a sticky, non-sexy product with recurring revenue
Heard of anyone else taking advantage of opportunities like this?
If you enjoyed this, drop me a follow @Codie_Sanchez and RT this thread:
If you enjoyed this, drop me a follow @Codie_Sanchez and RT this thread:
