Everyone should own a niche that generates $10k/month.

Here's how to find your niche of one:

My Personal Journey

In 2014, I sold my previous business and was looking for my next thing.

I was interested in cannabis so I bought a website.

It went from a small site of weed lovers to a community of 14 million cannabis lovers.

But I had no idea how to monetize.

Regulations made it difficult for cannabis brands to advertise.

So I decided to offer Cannabis Marketing as a Service (CMaaS).

I connected brands with our community and dominated that niche.

Here's how you can find and win your niche of one:

Build From Your Strengths and Weaknesses

When your sole focus is on money, you will burn out.

Focus on your strengths and passions by finding your Ikigai.

Ikigai = your reason for being

The thing that gets you up in the morning.

Steal the one below and fill it out:

Design a Category of One

Narrow down your niche until you become a category of one.

Having your own niche is one of the easiest ways to stand out.

No one can compete on something that's unique to you.

The key is to create a niche within a niche that has existing demand.

Find Specificity

Here are 6 ways to narrow your niche:

1. Problem (Burnout, Health, Investing)
2. Industry (Tech, Retail)
3. Demographic (28-25)
4. Location (NYC, LA, Mexico City)
5. Interests (Runners, Backpackers)
6. Business Model (SaaS Founders, Coaches)

Build an Audience

It's never been easier to create thriving communities.

But it won't stay this way forever...

More people will realize the importance of an audience.

The competition will be increasingly intense.

Build an audience today before it's too late.

Clarify Your Niche Through Action

Many people get stuck deciding on a niche and never begin.

It's normal to not nail your niche on your first try.

The clarity came over time for me with Herb.

It's easier to dial in your niche as you gain experience, skills, and feedback.

Tap Into Mentors and Communities

This shortcuts your discovery process to finding your niche.

Why make unnecessary mistakes when others have already made them?

Many of your problems have already been solved.

All you need to do is find these people to fast-track your journey.

Want to go deeper?

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