Should you give a new talk every time you speak?
And what should you talk about?

Let me ask you a different question.

(Plus there's a quick video resource at the end of this thread)

What is your goal when speaking to groups?
🧵👇🏻

💡 Because if your goal is to
GROW your brand or your business
then MOST of the time,
speaking to one group over and over again
isn't going to get that done.

Here's what I suggest instead. 👇🏻
(Mind you this is Twitter, so some customization & nuance will be lost)

Instead of creating different talks
and new topics
while speaking to the same group of ppl repeatedly,

💡Create one rockin talk.

This way you can get comfortable.
Improve it.
Relax into the content.
👀And focus on connecting with your audience.

This is HUGE + there's more👇🏻

💡Giving your one rocking talk to new audiences,
will allow you to grow your brand,
boost your authority & name recognition,
and grow your business faster.

So your focus becomes growing
(via speaking to new groups)
VS.
Having to write & learn yet another talk.

Okay so then you're wondering...

Kristin, what am going to talk about
if I only have ONE talk.

Aren't I going to get bored?

How can I possibly focus on only ONE topic?

👏🏻GREAT question.
Let's talk about how I navigate this with clients. 👇🏻

Imagine you're a financial advisor for a moment.
How can you choose between talk topics like:

Goals
Short Term Saving
Long Term Saving
Budgeting
Retirement planning
Investment options

I mean you're good at helping clients with ALL these things. 👇🏻

And this is where having a signature system unlocks the heavens for you and lets all good things rain down upon you. 😂

Okay but seriously. It IS amazing.

💡Instead of choosing one topic to talk about,
we create a system that has ALL your topics inside.
👇🏻

So using the financial advisor example,
we take the key elements you think make up a great plan for your clients.

Or if you're a branding expert, we look at the key steps to building a stand-out brand.

For software maybe it's all the areas of impact.

We take those keys and👇🏻

We take the steps or keys that you identify for your area of expertise, and those are the steps of your signature system.

You'll likely end up with 5-7ish steps or keys.

Now we can create a talk that focuses on this system. 🥳

(We might not speak on EVERY step in your talk)

👏🏻So now you have a talk that is WAY more representative of what you do | what you know | your expertise.

👏🏻We can customize the talk for each opportunity by choosing which steps to touch on and which to go deeper on too.

👏🏻We can shorten or lengthen the talk too!

And👇🏻

Now that we structured your talk to include all the keys
you can make an offer at the end of your talk,
and your offer can change without issue.

Back to the financial advisor example:
You're teaching a class on saving, great!
A workshop on investing, fine!
You're not limited.

But we what we will not need to do
is create a new talk from scratch
every time you have a talk.

👏🏻 Woohoo!

Here's a snippet from a live stream on creating a signature system + an example of a VERY lucrative one to help get started. 👇🏻
www.rockyourtalkonline.com/system

✌🏻Enjoy!