Thread by Jens | SaaS Marketing
- Tweet
- Feb 14, 2023
- #ContentCreation
Thread
Your newsletter is not growing fast enough.
There's one FREE tactic many 50k - 100k newsletters used to get to where they are.
Cross-promotions
[🧶 thread]
There's one FREE tactic many 50k - 100k newsletters used to get to where they are.
Cross-promotions
[🧶 thread]
The first time after launching a newsletter can be challenging.
Before word-of-mouth and organic growth take off, it might feel as if you are sending into a void.
By teaming up with other newsletter owners, you can grow by talking about each other's newsletters.
Before word-of-mouth and organic growth take off, it might feel as if you are sending into a void.
By teaming up with other newsletter owners, you can grow by talking about each other's newsletters.
🛠 How-to
The cross-promotion works best when you both have audiences that have similar interests:
▪️ Find newsletters (tools and resources below) with similar audiences.
▪️ Reach out to the owners with your offer.
▪️ Track your progress
The cross-promotion works best when you both have audiences that have similar interests:
▪️ Find newsletters (tools and resources below) with similar audiences.
▪️ Reach out to the owners with your offer.
▪️ Track your progress
💰 Success stories
▪️ @jspector ran a cross-promo in FTI and sent 1200 people to their sign-up page (250+ subscribed).
▪️ @emanuelcinca ran cross-promotions when @stackedmarketer crossed 2000 subscribers. Out of the current 50k, between 4000-8000 are from cross-promotions.
▪️ @jspector ran a cross-promo in FTI and sent 1200 people to their sign-up page (250+ subscribed).
▪️ @emanuelcinca ran cross-promotions when @stackedmarketer crossed 2000 subscribers. Out of the current 50k, between 4000-8000 are from cross-promotions.
▪️ @growthcurrency added the "GC Newsletter of the Week" for weekly swaps. He recently hit 3k subscribers.
▪️ @GregBussmann got 30% of his subscribers from swaps with other newsletters.
▪️ @lennysan is getting 78% of his new subscribers from Substack's referral feature.
▪️ @GregBussmann got 30% of his subscribers from swaps with other newsletters.
▪️ @lennysan is getting 78% of his new subscribers from Substack's referral feature.
🙊 Quotes
"I like to schedule one every week and have really low expectations. If I get a few subscribers, it’s a win, but I’m not relying on them as my main promotional strategy. Unexpected relationships often form out of just connecting."
- @chenellco
@AlexLlullTW:
"I like to schedule one every week and have really low expectations. If I get a few subscribers, it’s a win, but I’m not relying on them as my main promotional strategy. Unexpected relationships often form out of just connecting."
- @chenellco
@AlexLlullTW:
"Find someone with a similar audience as yours and see if it's a match.
▪️ How big is their list?
▪️ Who are their subscribers? What are they interested in learning?
▪️ What's the format of their newsletter?"
- @rezzz , Evergreen
@emanuelcinca 👇
▪️ How big is their list?
▪️ Who are their subscribers? What are they interested in learning?
▪️ What's the format of their newsletter?"
- @rezzz , Evergreen
@emanuelcinca 👇
@rezzz @emanuelcinca 🕳 Mistakes
▪️ Not tracking the results. There's no one-size-fits-all.
▪️ Not using UTM tags. Do it, and you'll be able to see the exact number of subscribers from each collaboration.
▪️ Once you go over 10,000 subs, swaps have a lower ROI
▪️ Not tracking the results. There's no one-size-fits-all.
▪️ Not using UTM tags. Do it, and you'll be able to see the exact number of subscribers from each collaboration.
▪️ Once you go over 10,000 subs, swaps have a lower ROI
🪛 Tools
▪️ Lettergrowth .com lets you find and connect with newsletter owners open for cross-promotion.
▪️ @SparkLoopHQ 's Upscribe works with all major newsletter platforms.
▪️ Organize your cross-promotions with this free @NotionHQ template:
jensjens.gumroad.com/l/qpnow/n99jq98
▪️ Lettergrowth .com lets you find and connect with newsletter owners open for cross-promotion.
▪️ @SparkLoopHQ 's Upscribe works with all major newsletter platforms.
▪️ Organize your cross-promotions with this free @NotionHQ template:
jensjens.gumroad.com/l/qpnow/n99jq98
[tools cont.]
▪️ @collabmatch_io currently has 200+ newsletters in their database.
▪️ @refindcom - send them one, they send one back.
▪️ Post on @IndieHackers .
▪️ @InboxStash - newsletters based on popularity and topics
▪️ @inboxreads - Email newsletters for any topic.
▪️ @collabmatch_io currently has 200+ newsletters in their database.
▪️ @refindcom - send them one, they send one back.
▪️ Post on @IndieHackers .
▪️ @InboxStash - newsletters based on popularity and topics
▪️ @inboxreads - Email newsletters for any topic.
🗂 Resources
The Newsletter Blueprint: Community for newsletter owners → newsletterblueprint.com/
Cross-promo email template from @tldrdan → bit.ly/3YJIxh0
Thread in subreddit r/tech_newsletter for connecting newsletter owners → bit.ly/3ImWU5v
The Newsletter Blueprint: Community for newsletter owners → newsletterblueprint.com/
Cross-promo email template from @tldrdan → bit.ly/3YJIxh0
Thread in subreddit r/tech_newsletter for connecting newsletter owners → bit.ly/3ImWU5v
This was originally sent to my newsletter, Make&Market.
A twice-a-week newsletter with tactics and resources for growing your audience and your business.
Sign up, so you don't miss the next one:
makeand.market/?utm_source=twitterthread
A twice-a-week newsletter with tactics and resources for growing your audience and your business.
Sign up, so you don't miss the next one:
makeand.market/?utm_source=twitterthread
Oh!
If you got this far, I assume you enjoyed this.
This took me over 5 hours to research and put together.
Help more people find it, by ReTweeting the first tweet:
If you got this far, I assume you enjoyed this.
This took me over 5 hours to research and put together.
Help more people find it, by ReTweeting the first tweet:
[Update]
Possible problem to be aware of.
Having a well crafted welcome sequence will help a lot.
Possible problem to be aware of.
Having a well crafted welcome sequence will help a lot.
