Thread
7 secrets guaranteed to turn your website into a money printing machine:
Strong Calls-to-Action (CTAs):
Use commanding verbs to get visitors to complete your desired action.
Ambiguity leads to indecision, while clarity breeds confidence and trust which skyrockets conversions.
Bad: Want to chat?
Good: Schedule Discovery Now!
Be assertive.
Use commanding verbs to get visitors to complete your desired action.
Ambiguity leads to indecision, while clarity breeds confidence and trust which skyrockets conversions.
Bad: Want to chat?
Good: Schedule Discovery Now!
Be assertive.
Fewer Options:
Limit your purchase options to 2-3 packages.
Anymore causes "choice overload" and actually leads to prospects making no choice.
Conventional wisdom suggests more products lead to more sales, but it has the opposite effect.
Offer less, sell more.
Limit your purchase options to 2-3 packages.
Anymore causes "choice overload" and actually leads to prospects making no choice.
Conventional wisdom suggests more products lead to more sales, but it has the opposite effect.
Offer less, sell more.
Big Numbers First:
List your most expensive package first and everything else seems cheaper by comparison.
This will boost sales of cheaper packages.
This technique is called "price anchoring" and exploits errors/holes in logic the brain uses to save time.
List your most expensive package first and everything else seems cheaper by comparison.
This will boost sales of cheaper packages.
This technique is called "price anchoring" and exploits errors/holes in logic the brain uses to save time.
Fake Options:
Add a "decoy option" to your product lineup to make your highest-margin product seem like a no-brainer.
A classic example is movie theatre popcorn.
Sm: $4.50
Md: $6.50
Lg: $7.25
The goal is to increase the perceived value of the option you're trying to sell!
Add a "decoy option" to your product lineup to make your highest-margin product seem like a no-brainer.
A classic example is movie theatre popcorn.
Sm: $4.50
Md: $6.50
Lg: $7.25
The goal is to increase the perceived value of the option you're trying to sell!
Reframe Pricing:
Everywhere customers look they're being charged for something, it's tiring.
Change pricing from dollars to an easily relatable item, it's refreshing and works.
- For the price of a coffee per day
- For the cost of one tank of gas
Everywhere customers look they're being charged for something, it's tiring.
Change pricing from dollars to an easily relatable item, it's refreshing and works.
- For the price of a coffee per day
- For the cost of one tank of gas
User Generated Testimonials
Testimonials increase the conversion rate by up to 34% on web pages.
Embed user-generated content (UGC) videos of real customers using your product and sharing their experience.
This is 10x better than the fake written crap everybody uses.
Testimonials increase the conversion rate by up to 34% on web pages.
Embed user-generated content (UGC) videos of real customers using your product and sharing their experience.
This is 10x better than the fake written crap everybody uses.
Real-Time Notifications:
Ping website visitors with a notification every time a customer makes a purchase.
This strategy combines social proof and scarcity to encourage visitors to buy.
Everybody loves to know they aren't alone in making a purchasing decision.
Ping website visitors with a notification every time a customer makes a purchase.
This strategy combines social proof and scarcity to encourage visitors to buy.
Everybody loves to know they aren't alone in making a purchasing decision.
Getting visitors to your website is only half the battle.
More companies should focus on optimizing conversions for traffic they already have.
It makes every new visitor in the future more valuable.
Optimize and then grow🚀🚀🚀🚀
More companies should focus on optimizing conversions for traffic they already have.
It makes every new visitor in the future more valuable.
Optimize and then grow🚀🚀🚀🚀
For more content like this join 8,000+ and get my free newsletter.
- SEO / marketing
- cash flow
- entrepreneurship
From someone in the trenches building!
barrett-oneill.beehiiv.com/subscribe
- SEO / marketing
- cash flow
- entrepreneurship
From someone in the trenches building!
barrett-oneill.beehiiv.com/subscribe
