The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans and Tubes
- Book
- Jan 1, 1995
- #Engineering
By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each produ...
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ISBN: 0788195913
ISBN-13: 9780788195914