You're in an attention war. To win it, I recommend a messaging strategy that I stole this from the world’s most successful companies: It involves just *two simple steps*: “Go Narrow” and “Go Unique”. Get ready to win the attention battle 👇

Sachin Ramje 🚢 @SachinRamje · Nov 28, 2022

Great thread to start the week. Go narrow and go unique - Be different.

Tweet Nov 28, 2022

by Ken Carroll

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