Formula 1 is a $13 billion global behemoth. But — until 2019 — it failed to crack the US market. Then it launched Drive To Survive, the most effective content campaign in history. Here’s a breakdown: twitter.com/nathanbaugh27/status/15841765798857

Blake Burge @blakeaburge · Oct 23, 2022

Gotta catch up on this... I've watched the first couple of seasons and then forgot to go back. Great thread, Nathan!

Tweet Oct 23, 2022

by Nathan Baugh

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