Sam Tatam is the Head of Behavioural Science at Ogilvy Growth & Innovation and an author.

When it comes to solving modern problems, it turns out that evolution might have a lot of the answers. Rather than revolutionary ideas, evolutionary ideas and solutions that already exist in the animal kingdom can help us with all manner of challenges.

Expect to learn how the wings of an owl helped fix problems in the bullet train, how the ears of a hare assist wind turbines, why Google Glass failed, how come Airline Tickets are so confusing, why all my rich friends drink sparkling water, how companies can aid customer decision without limiting choice and much more...

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00:00 Intro
01:57 The Role of Evolution in Marketing
07:16 Different Species Evolve to Reach Same Results
16:50 Power of Simplification
27:05 Solving the Bullet Train’s Issues
35:41 How to Be Better at Making Decisions
44:38 Why do Rich People Drink Sparkling Water?
51:48 Optimising Duration & Experience
1:06:45 Where to Find Sam

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Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/

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