The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
- Book
- 2004
- #Business
What Charles Darwin did for biology, Al and Laura Ries do for branding.
In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution a...
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Number of Pages: 320
ISBN: 0060570156
ISBN-13: 9780060570156
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Danavir Sarria @danavirsarria
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Sep 21, 2022
- Answered to What's a book nobody talks about, that every entrepreneur should read?
- From Twitter