Give me 2 minutes, and I’ll share 2 recent client case studies and 2 profit-creating lessons you can learn from them:

🧵

1. Seasonality

My client was a beverage company with a generic headline on its website.

I tested a headline that was related to the season (summer).

The result was a 19.8% increase in revenue per session.

2. Distraction Reduction

My client had a “people also bought” plugin on their product page.

I tested the page without that section.

The result was a 46% increase in revenue per session.

Specific lessons from these:

1. Editing your headlines to the season can be very profitable.

2. Reducing distractions on your landing pages can be very profitable.

More general lessons:

- CRO is crucial
- Never stop testing
- Headline tests have high ROI
- There are no universal CRO rules
- Make educated guesses, then test to confirm
- CRO is the best way to create cost-free profit
- Hiring a CRO pro is the fastest way to get results

That's everything.

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Thanks for reading!