Marc Mathieu, Senior Vice-President of Marketing for Unilever, speaks to marketers at the 2014 Global Marketer Conference about the importance of building brands with purpose. The Global Marketer Conference was held in Sydney by The Australian Association of Advertisers (AANA) and World Federation of Advertisers (WFA) in March 2014.

For more highlights from the Conference and information about upcoming AANA events, please visit the website at: www.aana.com.au

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(From Youtube)