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The average writer makes $69,510/year.

This year I will make 8-10X that number while writing 2 hours a day, a few days a week.

Here are 9 steps to becoming a profitable writer (even if you have $0 in your bank account):
I've always had the goal of doing what I love for a living (doesn't everyone?)

I followed the conventional path for a bit:

• Went to college and partied the entire time

• Learned creative skills on the side

• Started every online business imaginable
• Learned to code on the side because it was a "lucrative" skill to learn

• Dropped out of college because I had switched majors too much

• Got a $55K/year job as an entry-level web developer at a design agency
During this time, I was always working on a "passion project" I was trying to make profitable.

None of them worked of course.

Why? I didn't understand how to turn my skills and business ideas into cold hard cash in my hands.
Writing was the missing piece.

The backend of the internet is code.

The frontend of the media is media.

Meaning, if you want to thrive in the future, you must master one or both.

With no-code website builders, automation tools, and the rest — you don't have to learn code.
Instead, you can go straight into mastering media and use tech to spread your message to the world.

The problem:

I had already built a solid media skill stack with my passion projects.

I learned design, SEO, digital art, eCom, and more that lead to nothing.
The key:

The foundation of media is writing.

Tweets? Writing.

Threads? Writing.

Newsletters? Writing.

Blog posts? Writing.

Cold emails? Writing.

Ads? Starts with writing.

YouTube videos? Done best with written scripts.

Reels and TikToks? Like reading a tweet as a script.
The list goes on.

There's a reason I outperform Instagram models in terms of growth and engagement by just screenshotting my tweets and sharing them there:

High-impact writing.

Okay, writing is important.

Here are the 9 steps so you can start a one-person writing business:
I call myself a writer because that is what I do on a daily basis (even when it doesn't seem like that on other social platforms).

I've sustained $40-$60K per month writing tweets, threads, newsletters, and repurposing them for all other platforms.

Let's start:
1) Choose A Topic You Can't Shut Up About

Write down:

• Your favorite books
• Your YouTube watch history
• Your favorite social media accounts
• What you would write about if money wasn't an issue

Why?

Because good writing is about energy transfer, not being professional.
2) Brainstorm A Unique Perspective

Novelty catches attention.

Attention is necessary for people to read what you write.

Novel perspectives are how you get people's attention while talking about whatever you want.

How do you come up with a novel perspective?
Braindump:

• Problems associated with a topic
• Benefits to overcoming those
• Goals people have relating to the topic
• Roadblocks to achieving those goals
• Personal experiences you've had

Now, *explain how you would achieve X goal like you are talking to a friend.*
Boom, that alone will make you a better writer than 99% of the accounts on Twitter.

Say it in your own voice and let it refine with time, effort, and practice.

If you want help with creating novel perspectives, download this free 7 day challenge:
7daystogeniusideas.com
3) Write 1000+ Words On The Topic

Every piece of content is based around a personal or professional problem.

How do you structure it?

• Paint a picture of the problem and how it affects someones life

• Talk about your personal experiences with it (so readers can relate)
• Optional: give context and definition to things that may not make sense

• Give step-by-step advice on how to solve the problem (like this thread)

Actionable advice is how you build an audience at the start to prove your worth and value. YouTubers don't start as vloggers.
4) Sign Up For A Blog & Newsletter Software

I rarely use fancy sales funnels and it's rare to see me promote on social media anymore.

I use a content ecosystem:

• 1 newsletter a week
• Upload newsletter as a blog
• 1 thread condensed from newsletter
• 3 tweets a day
People that only tweet have little authority and have trouble making sales or landing clients.

Authority comes from 1 of 2 things: depth or expertise.

If you don't have experience, you absolutely must prove your worth through long form content (threads and newsletters).
For the sake of simplicity (and not having to build your own blog just yet) I would recommend:

• Beehiiv
• Revue
• Substack
• Ghost

Those allow you to backlog newsletters, which is crucial for this system to work.

Research them and pick one.
5) Repurpose The Actionable Section Of The Newsletter

Actionable and in-depth advice is the most beginner-friendly and potent tool for social growth.

Don't try to be too clever when nobody knows who you are.

Threads lead to rapid growth (eyes to monetize your writing).
This is getting a bit long, so I'm going to try and sell you on something mid-thread.

I'm launching a new course, The 2 Hour Writer, on Aug 27th.

I help you implement everything talked about here and more.

It's 40% off for pre-sale until the 27th
2hourwriter.com
6) Learn How To Network & Grow On The Platform

You're not going to like playing a game if you don't understand the rules and mechanics.

Yet this is how most people approach social media

They think if they just "post good content" they will grow.

No.
You need to get EYES on your content:

• Readers sharing your writing

• Networking with similar follower accounts and growing together

• Commenting on larger accounts so people can see your comment and click to your profile
• Make your newsletter so good that people can't help but talk about it

• Join a community and meet people doing the same as you

Of course, you still need good content and a compelling brand for all of this to work.

It's called *social* media for a reason.
7) Turn Ideas Into Impactful Tweets

From your newsletters and threads, you should have ample ideas for short and punchy tweets that get shared.

My best advice?

Create a bullet-list how-to tweet, then turn each of those into individual tweets.

Lists get your brain working.
8) Develop A Writing System

• Take out a notebook

• Study writing & social media frameworks

• Write down a process you can test to write newsletters, tweets, etc

• Test it daily and refine it when you hit a roadblock

Simple.
9) Branch Out To Other Platforms

I've grown to 230K on Instagram, 23K on LinkedIn, and 7K on YouTube with my *writing* skills.

My engagement is higher than dudes with adonis physiques because my writing hits harder than their chiseled abs.
All I do is copy, paste, and record the content that I've already written with my system.

Newsletters = YouTube scripts and starting points for threads

Tweets = Reel scripts, LinkedIn posts, and IG carousels

Use your validated ideas to break into new platforms and grow fast.
Let's recap:

With 1-2 hours a day (and considering you have a product or service you can monetize with your writing, or just freelance as a writer)

You can pull in a higher monthly income than most doctors... given time, of course.
Here's what we went over:

• Choose a topic
• Have a unique perspective
• Write 1000+ words
• Post to your newsletter / blog
• Turn the actionable part into a thread
• Learn how to grow on socials
• Turn ideas into tweets
• Develop a system
• Branch out to new platforms
If you got something out of this thread, please consider sharing it.

Here's the first tweet if you're up for retweeting it:

Lastly, this is a condensed version of The Koe Letter.

If you want in depth, actionable content on human potential sent to you every Saturday, read more and join the list below:
thedankoe.com/learn-this-skill-if-you-want-to-thrive-in-the-next-10-years/
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