Thread
14 Million People
How I built the largest and most engaged cannabis community in the world: 👇
How I built the largest and most engaged cannabis community in the world: 👇
Build a Movement
Herb's mission is to change the way the world views cannabis.
We have 20 million+ annual visitors, millions of email subscribers, and a beloved brand.
We are your cool, no-BS friend that knows everything about 🌿
We help cannabis marketers and entrepreneurs.
Herb's mission is to change the way the world views cannabis.
We have 20 million+ annual visitors, millions of email subscribers, and a beloved brand.
We are your cool, no-BS friend that knows everything about 🌿
We help cannabis marketers and entrepreneurs.
Brand > Everything
Our brand values at Herb are to be:
• Fun
• Optimistic
• Meticulous
• Empathetic
• Light-hearted
People don't buy your product.
They buy into your brand.
Our brand values at Herb are to be:
• Fun
• Optimistic
• Meticulous
• Empathetic
• Light-hearted
People don't buy your product.
They buy into your brand.
Go Above and Beyond
Customer service is the new marketing.
People don't remember what you do, they remember how you made them feel.
94% of our customers recommend us to their friends.
Customer service isn't a department.
It's a way of being.
Customer service is the new marketing.
People don't remember what you do, they remember how you made them feel.
94% of our customers recommend us to their friends.
Customer service isn't a department.
It's a way of being.
Every Day is Day 1
Your community never sleeps.
It's always on.
We plan ahead and are always prepared:
• We throw free events for our community
• We pushed over 30,046 pieces of content in 8.5 years
• We provide useful tips and tricks in our free weekly email
Your community never sleeps.
It's always on.
We plan ahead and are always prepared:
• We throw free events for our community
• We pushed over 30,046 pieces of content in 8.5 years
• We provide useful tips and tricks in our free weekly email
Focus on the Data
What gets measured gets improved.
We optimize our content each month and look to:
• Double down on our top 10% of content
• Stop doing content that performs poorly
Data tells a story.
Follow the signals and patterns.
What gets measured gets improved.
We optimize our content each month and look to:
• Double down on our top 10% of content
• Stop doing content that performs poorly
Data tells a story.
Follow the signals and patterns.
Pass the Torch
Give people a reason to share your brand with friends.
At Herb, we always ask ourselves:
"Why would someone share this with 5 friends?"
I recommend following the Contagious Framework below:
Give people a reason to share your brand with friends.
At Herb, we always ask ourselves:
"Why would someone share this with 5 friends?"
I recommend following the Contagious Framework below:
Curation is King
Impeccable taste is a superpower and rare gem these days 💎
Focus on curating a mood and vibe that people come to know and love.
Our Instagram showcases our taste and has become the coolest page in our industry:
Impeccable taste is a superpower and rare gem these days 💎
Focus on curating a mood and vibe that people come to know and love.
Our Instagram showcases our taste and has become the coolest page in our industry:
Consistent Content
I've produced over 12 pieces of content a day for 8.5 years.
I have bad days.
I have good days.
I produce content every day.
I've produced over 12 pieces of content a day for 8.5 years.
I have bad days.
I have good days.
I produce content every day.
Drive People to Email
You don't own your Instagram.
You don't own your LinkedIn.
You don't own your Twitter.
You own your email list.
I use Beehiiv for email. It's the best email tool I've ever used.
Highly recommend.
You don't own your Instagram.
You don't own your LinkedIn.
You don't own your Twitter.
You own your email list.
I use Beehiiv for email. It's the best email tool I've ever used.
Highly recommend.
Be Cool
I believe there are 5 C's to being cool.
They are:
• Curation
• Connection
• Community
• Copywriting
• Collaboration
Leverage these and be too good to ignore.
I believe there are 5 C's to being cool.
They are:
• Curation
• Connection
• Community
• Copywriting
• Collaboration
Leverage these and be too good to ignore.
Have Fun Together
I love our community of weed lovers.
I love our clients of cannabis marketers and entrepreneurs.
Serving them gives me purpose and fires me up 🔥
I feel like I found my life calling and enjoy every day.
Don't forget to have fun.
I love our community of weed lovers.
I love our clients of cannabis marketers and entrepreneurs.
Serving them gives me purpose and fires me up 🔥
I feel like I found my life calling and enjoy every day.
Don't forget to have fun.
That's all for today!
If you enjoyed this, follow me @matt_gray_
I write 2 threads each week:
Helping you scale, build systems, and live your dreams.
Learn more here:
www.mattgray.xyz/
If you enjoyed this, follow me @matt_gray_
I write 2 threads each week:
Helping you scale, build systems, and live your dreams.
Learn more here:
www.mattgray.xyz/
Mentions
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Justin Welsh @JustinSaaS
·
Jul 20, 2022
Huge community man. Nice work here.