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A single meme can change the minds of millions
10 figure brands & Trillion-dollar countries use memes daily to get you to do what they want
"Meme consumers" are told what to do
"Meme producers” run the world
🧵 Here are 4 ways to leverage memes in your marketing strategy
10 figure brands & Trillion-dollar countries use memes daily to get you to do what they want
"Meme consumers" are told what to do
"Meme producers” run the world
🧵 Here are 4 ways to leverage memes in your marketing strategy
If you understand the message you are attempting to show the world, you can create an ongoing cycle of free publicity and marketing for your brand all with one singular meme
Memes are the most potent form of viral marketing & persuasion on the internet right now
Memes are the most potent form of viral marketing & persuasion on the internet right now
He who runs the memes holds the attention
He who holds the attention runs the world
In today’s thread, I will be breaking down how meme marketing works, and look over 4 brands leveraging meme marketing today to go absolutely viral
He who holds the attention runs the world
In today’s thread, I will be breaking down how meme marketing works, and look over 4 brands leveraging meme marketing today to go absolutely viral
1. Most of you don't know what a meme is
You think it's a funny image that is reused with different contexts over and over. If this is your understanding then you have simply been a consumer
Today we are going to look at memes from the “producers” POV
You think it's a funny image that is reused with different contexts over and over. If this is your understanding then you have simply been a consumer
Today we are going to look at memes from the “producers” POV
“No one owns a meme” - @DentesLeo
Memes are a competition to help spread a message to the world
When a meme is born, it goes through a cycle
A. Meme with a specific message
B. The meme is replicated with different variations
Memes are a competition to help spread a message to the world
When a meme is born, it goes through a cycle
A. Meme with a specific message
B. The meme is replicated with different variations
@DentesLeo C. Those memes compete with each other (“this is the best one I’ve seen so far”)
D. Each of those competing memes brings “free” publicity to the original message you put out
D. Each of those competing memes brings “free” publicity to the original message you put out
@DentesLeo Memes are all over the world
Fashion trends are considered a meme - when you see your favorite artist adopting a new style of clothing, you, the fan, replicate it, and the original message is related to the artist
Fashion trends are considered a meme - when you see your favorite artist adopting a new style of clothing, you, the fan, replicate it, and the original message is related to the artist
@DentesLeo Phrases are considered a meme - “Give me liberty or give me death”
Let’s breakdown how your favorite brands are leveraging memes today to build a strong community of people around their brand and get them more sales
Let’s breakdown how your favorite brands are leveraging memes today to build a strong community of people around their brand and get them more sales
@DentesLeo 2. Sour Patch Kids - Humor Meme
Since your first thought of “memes” is about funny images and videos, let's break one of those down.
Sour Patch replicated a popular meme style that was surfacing the internet a few months back
Since your first thought of “memes” is about funny images and videos, let's break one of those down.
Sour Patch replicated a popular meme style that was surfacing the internet a few months back
@DentesLeo The structure is “absurd statement, then blunt reply”
They leveraged their own branding guidelines to create a “personality”
The original message of the meme was “how stupid can you be”
They leveraged their own branding guidelines to create a “personality”
The original message of the meme was “how stupid can you be”
@DentesLeo They used their cunning, cute brand personality with this meme structure to help them go “Viral”
@DentesLeo 3. Scrub Daddy - Narrative-based memes
One of the best brands in the space right now that really takes advantage of the meme cycle is scrub daddy
One of the best brands in the space right now that really takes advantage of the meme cycle is scrub daddy
@DentesLeo Instead of coming up with a new meme themselves, they immediate hop into step 2 of the cycle and just replicate other winning meme structures in the space with their own branding
For the sake of time in this thread, I will link you directly to their tiktok account
For the sake of time in this thread, I will link you directly to their tiktok account
@DentesLeo You can see all of their viral tiktoks are simply replacing another meme with their own branding
@scrubdaddy?lang=en' target='_blank'>www.tiktok.com/@scrubdaddy?lang=en
@scrubdaddy?lang=en' target='_blank'>www.tiktok.com/@scrubdaddy?lang=en
@DentesLeo 4. Utopia - Long Live Utopia - Phrase
Theutopia.io is an online learning platform to help people make their first dollar online and scale to $10k a month
The community itself is one of the most powerful on the internet because of what they all stand for
Theutopia.io is an online learning platform to help people make their first dollar online and scale to $10k a month
The community itself is one of the most powerful on the internet because of what they all stand for
@DentesLeo Collectively they created a phrase that simplifies what it means to be a Utopian
“Long Live Utopia” - The message is only understood by a Utopian. It embodies all the principles from the internal manifesto in these 3 words
“Long Live Utopia” - The message is only understood by a Utopian. It embodies all the principles from the internal manifesto in these 3 words
@DentesLeo Collective progression, everything always works out in our favor, etc can all be summarized into “Long Live Utopia”
This message is spread internally within the community and externally across every social media once Utopians interact with each other
This message is spread internally within the community and externally across every social media once Utopians interact with each other
@DentesLeo It creates a sense of belongingness that no other community has.
@DentesLeo 5. Make America Great Again
The most loaded 4 words to ever surface the earth.
The phrase has countless meanings based on whatever side of the political spectrum you are on
Trump (hate or love him) is an absolute genius when it comes to meme marketing.
The most loaded 4 words to ever surface the earth.
The phrase has countless meanings based on whatever side of the political spectrum you are on
Trump (hate or love him) is an absolute genius when it comes to meme marketing.
@DentesLeo He created these 4 phrases by creating memorable experiences at each of his rallies
After hyping up the crowd by saying what they wanted to hear, he compiled and summarized every word he said back into the phrase of “Make America Great Again”
After hyping up the crowd by saying what they wanted to hear, he compiled and summarized every word he said back into the phrase of “Make America Great Again”
@DentesLeo In hypnosis, they call this an “anchor”
Which is a tool to help you remember a specific feeling/state by attaching it to a specific action/phrase
After giving his “bone-chilling speeches” with an energy extremely high, he anchored his entire speech back to those 4 words
Which is a tool to help you remember a specific feeling/state by attaching it to a specific action/phrase
After giving his “bone-chilling speeches” with an energy extremely high, he anchored his entire speech back to those 4 words
@DentesLeo Now all his supporters internally knew what those 4 words meant to them and the people who were on the fence of who to vote for started getting a sense of FOMO (fear of missing out)
“What does this phrase mean?”
This single phrase stirred up the entire world
“What does this phrase mean?”
This single phrase stirred up the entire world
@DentesLeo That's a wrap!
If you enjoyed this thread:
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If you enjoyed this thread:
1. Follow me @wizofecom for more of these
2. RT the tweet below to share this thread with your audience
