Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Book
- May 7, 2019
- #Art
HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ide...
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Number of Pages: 384
ISBN: 006238841X
ISBN-13: 9780062388414
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Patrick OShaughnessy @patrick_oshag
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May 30, 2022
99% of marketing books are terrible But some are great Each of these 3 favorites is really a book on psychology and human nature, and about acknowledging that good marketing is about seeing things as they are and not as they ought to be What 10/10 marketing books are there?
Investment Books (Dhaval) @InvestmentBook1
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May 30, 2022
- Answered to What 10/10 marketing books are there?
- From Twitter
Alchemy is awesome Book Most compelling secrets to human decision-making can be found in surprising places Sutherland’s journey through the strange world of decision-making is filled with astonishing lessons for all aspects of life and business.
Steve Olejnik @SteveOlejnik
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May 30, 2022
- Answered to What 10/10 marketing books are there?
- From Twitter
+ 1 on Alchemy. Read it 3 times. The audiobook is particularly good with @rorysutherland ‘s own narration. Psycho-logical solutions are criminally overlooked and underrated. I find all of Rory’s work outstanding.
Emma Dorge @EmmaDorge
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May 30, 2022
- Answered to What 10/10 marketing books are there?
- From Twitter
Alex Wieckowski @AlexAndBooks_
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May 18, 2022
- Curated in The best Marketing book ever read