Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
- Book
- Sep 14, 2020
- #Business
Number of Pages: 224
ISBN: 1544509960
ISBN-13: 9781544509969
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Shreyas Doshi @ShreyasDoshi
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May 23, 2022
- Curated in Really Great Books for B2B Product People
Demand-side Sales: a practical guide for putting the JTBD theory in practice. The title says “sales” and it is definitely about sales, but it is also about customer interviews, customer empathy, and product discovery in general