written for “consultants” but very useful for B2B product folks, marketers, and sales folks to understand customer expectations & biases that play out when customers dealing with outsiders. Bonus: very witty in some places

The Secrets of Consulting: written for “consultants” but very useful for B2B product folks, marketers, and sales folks to understand customer expectations & biases that play out when customers dealing with outsiders. Bonus: very witty in some places