I signed up for Ship 30 on 02/28 thinking no one will read what I write.

• I don't coach a team.
• I'm not an academic with published research.
• My day job is working with healthcare data.

30 essays/threads and 172,313 eyeballs later:

Here’s what I've learned.

🧵

#1: Be clear, not clever.

@dickiebush and @Nicolascole77 have nailed the structure, framework, and formatting in the course.

Be clear with what you are saying.

What are you writing about and who is it for?

I write about running injuries and how I fixed my broken body.

#2: Provide specific value.

Your bio is telling people what they are signing up for when they follow you on Twitter.

In most cases, it's an unspoken contract saying I will trade 100s of hours to read what you have to say.

I want it to be valuable to you to keep reading.

#3: Borrow credibility by curating.

I stand on the shoulders of coaching giants.

The best thing I can do is to share what I've learned from them:

• Summarized in one place.
• How I've applied what they've taught.
• Connecting dots that have been solo points in the past.

#4: I work best with Twitter Threads.

I like Atomic Essays, but Twitter threads are my jam.

I also get significantly better engagement with threads vs. essays.

The format fits me best, and I can write threads quickly and easily thanks to Typeshare and templates.

#5: The community is unreal.

The Ship 30 community is amazing.

On the celebration call today, I heard from ~15 different Shippers.

Everyone is engaging, supportive, and wants you to succeed.

This is not a zero sum game.

Anyone can be a digital writer with this support.

TL;DR - 5 lessons I learned from Ship 30.

• #1: Be clear, not clever.
• #2: Provide specific value.
• #3: Borrow credibility by curating.
• #4: I work best with Twitter Threads.
• #5: The community is unreal.

If you found this thread valuable:

1. Toss me a follow for more threads on running injuries → @NDominator

2. Here’s a thread you might enjoy: