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Some interesting notes from Indus Valley Annual Report

- UPI accounts for 43% of POS digital payments (more than CC and Debit Cards)

- 50% of Indians still prefer COD (this is insane, city people have no clue about how Bharat loves to purchase)
- India’s average data consumption is ~ 18.4GB per month, higher than China! No wonder the short video format applications are making merry

- We see so many cars on the roads even in tier 2 and tier 3 cities but it still remains an aspirational asset for 89% of the households
- Blue collar jobs (gig economy) continues to pay handsomely even when businesses like Urbanclap are trying to be profitable. Job security, volume of business and being locked-in on the platform still remains a high area of concern of gig workers.
- India raised 35 Billion USD in funding in 2021, this is equal to the funding that UK raised and 1/3rd of what China raised during the same time.
- 70% of online commerce is still happening through Amazon and Flipkart

- 53 Billion USD GMV (gross merchandise value) was sold in 21 which has ~4x’ed in a span of 7 years.

- Top 5M users drive 60% of this GMV value (fortune at the bottom of the pyramid? - no really)
- Fintechs love to lend and now contribute 6% to the overall retain loan book.

- BNPL continues to be a super hot segment.
- Cheap data (Rs 6 per GB), frictionless payments and deep penetration of smartphones (36%) are all indications that the ecosystem has reached the escape velocity.
- Your E-commerce parcels are getting delivered in less than 3 days at less than $, staggering speed and economies of scale making it affordable to ship from pin to plane.

- 50% of the funding went to 4 broad sectors - EdTech, E-Commerce, Retail Tech, Food Tech
- Nazaara, Zomato, CarTrade, Policybazaar, PayTM etc all of them they’ve seen a massive decline in their market cap after listing.

- 3000 crores / 440M USD was disbursed to employees as ESOP buybacks - this explains the reason behind high demand for ‘’angel investing’’ courses!
- Indians are warming up to the idea of paying for content - Stage has 60k subscribers just in Haryana.

- in 2015, revenues from ad and in app purchases were equal for gaming companies, now ads only account for 25% of the revenues.
- Ads revenue is becoming an important revenue stream for E-Commerce players, in fact - it has become too big to ignore. Amazon and Flipkart made half a billion in just ad revenues last year.
- Classifieds are as good as dead. OLX, Quikr etc have little or no control on user experience. Full stack transactions plays will win the game - ex Spinny.

- 12% of grocery deliveries are now happening via Q commerce.
- While the quench for credit is immense, credit card industry’s penetration stands at a meagre 4%

- UPI’s ‘’Pay to Merchant’’ route where merchants don’t pay commission for accepting UPI payments can kill CC acceptance for thin margin businesses.
Thanks to @BlumeVentures & @sajithpai for creating such an intriguing report !
If you found this interesting, pls DON’T follow @tejasbaldev - you’ve a better shot at spotting Halley’s comment than another thread.
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Good summary!