15 Marketing Tactics Every Startup Should Know (and what you need to know about them):

These tactics will help you:
- understand customers
- find customers
- convert customers
- keep customers

Understand why your customers buy:

Talk to your customers effectively (copywriting):

Start where your customers are:

Build an organic presence (SEO)

Expand SEO via backlinks, technical strategies and analytics:

Build a content marketing strategy:

Refine positioning with competitor research:

Scale acquisition with social - FB ads:

FB ads library (in case you missed it)

www.facebook.com/ads/library/

Ramp paid social - TikTok ads:

Paid social continued - more TikTok ad ideas:

Build great landing pages:

Convert more users with proper optimization:

Delight and retain your customers:

Balance brand-building vs performance:

Learn network effects to increase retention and viral growth:

andrewchen.com/more-retention-more-viral-growth/

h/t @andrewchen

That's it.

If you found this useful please retweet so others can benefit.

Follow me at @bbourque for more on startups and marketing.

Harsh Makadia @MakadiaHarsh · Apr 3, 2022