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Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change
Book
Jan 1, 1994
#Marketing
James M. Utterback
@JamesMUtterback
(Author)
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Paperback
4.0/5
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3.78/5
53 ratings
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ISBN:
0071038582
ISBN-13:
9780071038584
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Jerry Neumann
@JerryNeumann
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Mar 28, 2022
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The classic paper is Suarez, F., & Utterback, J. (1995). Dominant designs and the survival of firms. Strategic Management Journal, 16(6), 415–430. Utterback's book "Mastering the Dynamics of Innovation" is also great