Buyology: Truth and Lies About Why We Buy and the New Science of Desire
- Book
- Jan 1, 2008
- #Marketing
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? O...
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Number of Pages: 304
ISBN: 0385523882
ISBN-13: 9780385523882
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Daniel Murray @Dmurr68
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Apr 29, 2021
Sohaib Albadawee @albadawee
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Apr 11, 2023
- Curated in 10 Books That Guarantee Success in Marketing