Thread
If I was starting an email marketing agency in 2022
Here’s how I would take it to $50,000 a month before the year ends
Thread.
Here’s how I would take it to $50,000 a month before the year ends
Thread.
In the second part of my new series,
Today, I will be talking about the business model of launching an email marketing agency for massive profits.
Here is the roadmap for it (in systematic order):
1- Identifying target audience
2- Defining offer and positioning
Today, I will be talking about the business model of launching an email marketing agency for massive profits.
Here is the roadmap for it (in systematic order):
1- Identifying target audience
2- Defining offer and positioning
3- Prospecting
4- Onboarding
5- Getting results
6- Reporting, retention, referrals
7- Scaling
Let’s go over each milestone now.
1- Identifying target audience
You can’t sell your services to everybody out there and not everybody out there is going to be needing your services.
4- Onboarding
5- Getting results
6- Reporting, retention, referrals
7- Scaling
Let’s go over each milestone now.
1- Identifying target audience
You can’t sell your services to everybody out there and not everybody out there is going to be needing your services.
So before you even begin constructing an offer for your email marketing agency, you need to figure out who you are targeting.
Some examples will be, Is it going to be,
>> Ecom, or-
>> SaaS owners?
Some examples will be, Is it going to be,
>> Ecom, or-
>> SaaS owners?
I personally want to focus on ecom owners but I see a lot of competition
So I look for a niche within a niche.
We are going to target subscription brand ecom owners i.e Subscription people who are using recharge shopify applications.
So I look for a niche within a niche.
We are going to target subscription brand ecom owners i.e Subscription people who are using recharge shopify applications.
There are thousands of stores using it
We’re going to conquer it by being specialists in that niche.
People want specialists, not generalists. That’s what we are focusing on right now.
Next is,
2- Defining offer and positioning
We’re going to conquer it by being specialists in that niche.
People want specialists, not generalists. That’s what we are focusing on right now.
Next is,
2- Defining offer and positioning
Offer: Email marketing for Subscription based ecom owners
Positioning: You are bleeding extra revenue with your brand. Email marketing has an ROI of $38 for every dollar spent. We are the only agency for subscription brand ecom owners
Positioning: You are bleeding extra revenue with your brand. Email marketing has an ROI of $38 for every dollar spent. We are the only agency for subscription brand ecom owners
How are we going to do it: By creating flows, campaigns, and lead generation
What we want to do immediately is create a website to book calls.
Here’s the winning structure of a powerful agency website: (save it)
A Killer Headline
A VSL
What we want to do immediately is create a website to book calls.
Here’s the winning structure of a powerful agency website: (save it)
A Killer Headline
A VSL
About You Section + Your Offer
The Method (How You’re Doing What You’re Doing) + Your Offer
Value AGAIN (Helpful Resources)
Your OFFER
GRAND CLOSE
FAQ Section(Optional)
Now the actual pain in the a** starts: Prospecting
But, don’t you worry.
The Method (How You’re Doing What You’re Doing) + Your Offer
Value AGAIN (Helpful Resources)
Your OFFER
GRAND CLOSE
FAQ Section(Optional)
Now the actual pain in the a** starts: Prospecting
But, don’t you worry.
With this strategy you are going to win qualified leads in no time without having to spend $$$$ on ads.
3- Prospecting
2 routes I would start with (assuming I don't have this account)
3- Prospecting
2 routes I would start with (assuming I don't have this account)
1. Begin twitter again - Open a Twitter account, create a list of the top accounts I want to engage with, provide value in comments under their tweets
Find accounts in my follower range,
Find accounts in my follower range,
Begin DMing them and understand that growing with them will make us the next wave of "large accounts" during the year
Take convos to telegram and start shouting each other out
Post 2-3 threads every single week with value & case studies
Take convos to telegram and start shouting each other out
Post 2-3 threads every single week with value & case studies
Share those threads in Facebook groups and Utopia.
Always post on Utopia because there are 3000 potential customers that can always buy from you for your agency. And they are always going to trust you because you are providing massive value.
Always post on Utopia because there are 3000 potential customers that can always buy from you for your agency. And they are always going to trust you because you are providing massive value.
Jump on calls with people 5, 6 times a week to befriend the people on this side of Twitter to build your authority and reputation
Once you have authority and reputation, people are going to trust you more.
Stay consistent
Promote offer 4X/week
2. Cold emails
Once you have authority and reputation, people are going to trust you more.
Stay consistent
Promote offer 4X/week
2. Cold emails
Join theutopia.io and use our Cold email marketing course and pick up Cold Email Wizards Course inside for a massive discount
Follow those steps entirely and cold email a dozen people a day
Follow those steps entirely and cold email a dozen people a day
Continuously follow the prospecting strategy, lead them all to your website to book calls
Have a consistent follow up strategy to engage with potential leads.
Bonus tip: Understand that you won’t get results overnight. We are not talking about outreaching 20 or 50 people here.
Have a consistent follow up strategy to engage with potential leads.
Bonus tip: Understand that you won’t get results overnight. We are not talking about outreaching 20 or 50 people here.
We are talking about hundred outreaches before you start getting clients for your agency.
4- Onboarding
4- Onboarding
My objective is to get all the accesses and information I need from the client to get great results all while managing their expectations and letting them know the action plan
Send an email asking for:
>> Klaviyo account access
>> Branding and images
Send an email asking for:
>> Klaviyo account access
>> Branding and images
>> Assets that you can use for emails
After that, invite them to slack & ask for a call.
You want to jump on a call with them ASAP to understand a little bit more about their product so that you know specifically how to use their brand voice and get results for them.
After that, invite them to slack & ask for a call.
You want to jump on a call with them ASAP to understand a little bit more about their product so that you know specifically how to use their brand voice and get results for them.
Once you’ve done that, lay out the roadmap for them of the lowest hanging fruits and begin the work.
5- Getting results
This is where the actual work begins.
Define all the flows you’d be doing
Find and create a swipe file for all the flows
5- Getting results
This is where the actual work begins.
Define all the flows you’d be doing
Find and create a swipe file for all the flows
Start creating customized flows for their brand
Do the same thing for the campaigns and lead generation.
I will learn how to do this from the strategies & tactics in Utopia
Do the same thing for the campaigns and lead generation.
I will learn how to do this from the strategies & tactics in Utopia
You need to remember: before you sign a client, you should practice doing the work above and try working for FREE in exchange for a review or you can offer performance-based services to be fair.
And, after that it’s going to be:
6- Reporting, retention, referrals
And, after that it’s going to be:
6- Reporting, retention, referrals
Nobody is going to tell you this,
You’re going to lose a lot of clients just because you weren’t efficient and diligent on reporting results to clients. You need to jump on a reporting call once a month, religiously and follow a reporting process.
You’re going to lose a lot of clients just because you weren’t efficient and diligent on reporting results to clients. You need to jump on a reporting call once a month, religiously and follow a reporting process.
Define all your key performance indicators, and post them on a spreadsheet to see the before and after results
Present them to the client on a call.
Your reporting call is basically you answering following 3 questions for your client on a call:
What worked?
What didn’t work?
Present them to the client on a call.
Your reporting call is basically you answering following 3 questions for your client on a call:
What worked?
What didn’t work?
Why wasn't it working?
This is to show your client how much pain you’ve gone through to solve this.
This is to prove to your client, this isn’t F*****G luck that you did.
This is to show your client how much pain you’ve gone through to solve this.
This is to prove to your client, this isn’t F*****G luck that you did.
This is based on strategy and skill - that you basically pulled your team's hair apart trying to figure out how to do this? How to resolve this particular challenge? How to bring results?
You’re telling them this is the challenge we’ve overcome and here are the results we are getting. And because of these results, we made X dollars more.
Make your reports and calls clear, and make them result-oriented - to create lasting agency-client relationships and foster recurring revenue.
At the end of the call (if they are happy), ask them to refer another friend of theirs to your agency
7- Scaling
At the end of the call (if they are happy), ask them to refer another friend of theirs to your agency
7- Scaling
You’re going to fail, if you fail to scale.
Simple formula.
So in order to scale your email marketing agency, you need to systemize the results part.
Systemize the flows,
Systemize the campaigns,
Systemize the lead generation.
Then,
Hire a designer,
Hire a copywriter,
Simple formula.
So in order to scale your email marketing agency, you need to systemize the results part.
Systemize the flows,
Systemize the campaigns,
Systemize the lead generation.
Then,
Hire a designer,
Hire a copywriter,
Hire a technical person afterwards (when you’re getting more clients)
Do that and you’d be able to scale your agency to $50,000 a month.
Don’t Wait, Execute this roadmap today
Do that and you’d be able to scale your agency to $50,000 a month.
Don’t Wait, Execute this roadmap today
Now that the entire roadmap is laid out for you on a golden plate, you just need to go over each milestone and master it through learning as much as you can
Here's how you can do that:
Here's how you can do that:
We have an entire email marketing course inside Utopia, hundreds of micro strategies, and thousands of people to mastermind with
We will be with you on your entire journey towards creating a marketing agency
All you have to do is join www.theutopia.io/pages/agency today
We will be with you on your entire journey towards creating a marketing agency
All you have to do is join www.theutopia.io/pages/agency today
