Formula 1 is a $13 billion global behemoth. But — until 2019 — it failed to crack the US market. Then it launched Drive To Survive, the most effective content campaign in history. Here’s a breakdown: https://t.co/kHqKW8Nmru

Trung Phan @TrungTPhan · Mar 21, 2022

Nathan’s was a great thread! def read it!

Tweet Mar 21, 2022

by Nathan Baugh

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