Thread
Michael Jordan is the highest-earning athlete of all time.
But he’s made 20x more off the court.
THREAD: MJ’s 7 best investments.
But he’s made 20x more off the court.
THREAD: MJ’s 7 best investments.
1. The Jordan Brand
Launched in 1984, the Jordan Brand did over $126M sales in its first year alone.
By 1997, Nike spun it off as its own company.
The best part?
MJ gets ~10% of the brand’s revenue.
Launched in 1984, the Jordan Brand did over $126M sales in its first year alone.
By 1997, Nike spun it off as its own company.
The best part?
MJ gets ~10% of the brand’s revenue.
Here’s an example:
When Leo Messi signed with PSG, a Jordan Brand team, his jersey became the best-selling jersey in the world.
MJ made $6 million off Messi jersey sales.
When Leo Messi signed with PSG, a Jordan Brand team, his jersey became the best-selling jersey in the world.
MJ made $6 million off Messi jersey sales.
2. Sportradar
In 2015, both MJ and Mark Cuban invested in the company’s $44M venture round.
In late 2021, MJ doubled down by joining Sportradar as a special advisor.
Shortly after the company went public and is currently valued at $4 billion.
In 2015, both MJ and Mark Cuban invested in the company’s $44M venture round.
In late 2021, MJ doubled down by joining Sportradar as a special advisor.
Shortly after the company went public and is currently valued at $4 billion.
3. AXiomatic
MJ led a $26 million investment in the esports group in 2018.
AXiomatic owns Team Liquid, one of the largest esports teams in the world worth ~$300M.
But its best investment yet?
Epic Games, the maker of Fortnite.
MJ led a $26 million investment in the esports group in 2018.
AXiomatic owns Team Liquid, one of the largest esports teams in the world worth ~$300M.
But its best investment yet?
Epic Games, the maker of Fortnite.
4. Charlotte Hornets
MJ became the NBA franchise’s majority owner in 2010, purchasing the team for $275 million.
Now, @Sportico estimates the Hornets are worth $1.6 billion.
That’s almost 6x in 12 years.
MJ is the only former player to become a majority owner of an NBA team.
MJ became the NBA franchise’s majority owner in 2010, purchasing the team for $275 million.
Now, @Sportico estimates the Hornets are worth $1.6 billion.
That’s almost 6x in 12 years.
MJ is the only former player to become a majority owner of an NBA team.
5. DraftKings
In 2020, MJ took an ownership stake in the sports betting giant in exchange for becoming a special advisor to the company’s Board.
It’s unclear what MJ’s stake is, but DraftKings is an $18 billion company.
In 2020, MJ took an ownership stake in the sports betting giant in exchange for becoming a special advisor to the company’s Board.
It’s unclear what MJ’s stake is, but DraftKings is an $18 billion company.
6. Dapper Labs
Before NFTs blew up, MJ invested in Dapper Labs at a $2.6 billion valuation.
Since, the company announced a partnership with the NFL, launched WNBA cards, and raised a $250M Series D valuing it at $7.6B.
You know Dapper Labs as the maker of NBA Top Shot.
Before NFTs blew up, MJ invested in Dapper Labs at a $2.6 billion valuation.
Since, the company announced a partnership with the NFL, launched WNBA cards, and raised a $250M Series D valuing it at $7.6B.
You know Dapper Labs as the maker of NBA Top Shot.
7. 23XI Racing
MJ founded his own NASCAR team in 2021.
He brought on 5 founding partners:
- Coke
- McDonald’s
- Columbia
- Root Insurance
- DoorDash
Bubba Wallace, the team’s driver, won his first race in 2021.
Estimates put the team’s value at ~$150 million.
MJ founded his own NASCAR team in 2021.
He brought on 5 founding partners:
- Coke
- McDonald’s
- Columbia
- Root Insurance
- DoorDash
Bubba Wallace, the team’s driver, won his first race in 2021.
Estimates put the team’s value at ~$150 million.
MJ, even 20 years after his playing days, has an insane list of endorsements:
- Coke
- Hanes
- Chevy
- Gatorade
He also owns a private golf club, the Grove XXIII. It uses drones to serve beer on the course.
- Coke
- Hanes
- Chevy
- Gatorade
He also owns a private golf club, the Grove XXIII. It uses drones to serve beer on the course.
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