My guest today is Samo Burja, the founder of Bismarck Analysis, a firm that analyzes institutions, governments, and companies for high net worth individuals. Samo is known for an idea called Great Founder Theory, and his research focuses on the causes of societal decay and flourishing.    This is my second time having Samo on the podcast. In this episode, we spoke about high vs. low trust societies, the difference between writing styles in New York and San Francisco, the economics of building an online audience, and how the Internet is raising the value of being a good photographer. But first, we begin talking about how-to videos on YouTube, and their influence on culture. I hope you enjoy this episode.