Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0----------Smell good, feel confident. Use my code Raj10 to get additional 10% off all Blanko perfumes: https://hi.switchy.io/BlankoxRaj----------Subscribe To Our Other YouTube Channels:-https://www.youtube.com/@rajshamaniclips?sub_confirmation=1https://www.youtube.com/@RajShamani.Shorts?sub_confirmation=1🎧 Stream Figuring Out episodes on Spotify: https://open.spotify.com/show/736rhmW7vilNgkFFo8aDz4📺 Watch Figuring Out episodes on YouTube:https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ--------Timestamps:00:00 - Intro00:55 - Raj’s introduction to Minimalist 02:12 - Minimalist beginning 06:53 - Funding from Unilever and Sequoia 08:35 - Organic over paid marketing12:35 - Product quality over marketing 16:56 - Inspired by Ordinary 20:05 - Different segments of customers23:06 - Fair & Lovely branding strategy26:08 - Evolution of brand building30:55 - Online presence Vs Retail 39:08 - Retail Marketing technique 41:33 - Modern distribution channels 43:35 - Highest selling categories 46:40 - Dealing with competitors 49:06 - Performance Marketing in India52:53 - Difference between Indian and US customers55:29 - Thanks for watching!-----------In today’s episode of Figuring Out, we have Minimalist’s co-founder Mohit Yadav in conversation with Raj Shamani. Minimalist is one of the fastest-growing skincare brand of India which has grown from 0 to 100 crores in just 8 months. You will hear all that it took for this brand to grow and become one of the favourite brands of consumers in this episode.In this episode, we talked about how Mohit started Minimalist, the early days of him figuring out everything in this business, and how Minimalist’s Instagram followers went from 200 to 10,000 within 2 days. He further explained the complete breakdown of the journey of reaching 0 to 100 crores in revenue within 8 months of starting the brand. We also talked about if Minimalist is inspired by The Ordinary which is popular in the U.S. and the three segments of different consumers that he came across while building Minimalist. We discussed the modern distribution channels like Zepto, Swiggy, and more and how much these channels contribute to their overall sales. He shared the top 3 skincare products that are most bought in India. He explained their social media strategy and overall strategy to have 4x consumer retention. We ended our conversation by talking about how Indian consumers are different from consumers from any other country. For more such insightful conversations, subscribe to our channel and join this journey of Figuring Out. Follow Mohit Yadav On:LinkedIn: https://in.linkedin.com/in/mohitmst-----------To Know More,Follow Raj Shamani On ⤵︎Instagram @RajShamanihttps://www.instagram.com/rajshamani/Twitter @RajShamanihttps://twitter.com/rajshamaniFacebook @ShamaniRajhttps://www.facebook.com/shamanirajLinkedIn - Raj Shamanihttps://www.linkedin.com/in/rajshamani/•   •   •#Podcast #FiguringOut #RajShamani #minimalist