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Liquidity hacking: How to build a two-sided marketplace
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Nov 20, 2012
#OnlineMarketplace
Josh Breinlinger
@JoshBreinlinger
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Andrew Chen
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Required Reading for Marketplace Startups
Andrew Chen
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Josh Breinlinger (early oDesk) on “Liquidity Hacking.” Couple ways to do it: Provide value to one side: offer portfolios, community, tools. Find aggregators: Physical aggregators (like campuses), enterprise clients, supply aggregators, or scrape listings. Narrow the problem: geo, niche, vertical. Curate one side.
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Required Reading for Marketplace Startups
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