Beloved ’80s-era fashion brand Esprit, which is in the midst of a return to the U.S., has opened a new pop-up shop on Greene Street in New York’s SoHo.
The 3,000-square-foot retail...
Show More
Beloved ’80s-era fashion brand Esprit, which is in the midst of a return to the U.S., has opened a new pop-up shop on Greene Street in New York’s SoHo.
The 3,000-square-foot retail location taps into Esprit’s colorful heritage with Memphis Design terrazzo patterns, a curation of vintage items and archival catalogues, alongside new campaign imagery.
The “playful, modern and cool” product range includes a selection of new summer 2023 styles alongside vintage pieces, and there’s a customization station in store, the company said.
It’s just the latest development in a turnaround effort, which is aiming to put the Gen X-defining brand back in consumers’ closets.
