Thread
How did @pudgypenguins CEO go from homeless to buying Pudgies for $2.5M?
I spent 11 hours researching @LucaNetz to uncover the secrets to his success.
Here's what I found out:
I spent 11 hours researching @LucaNetz to uncover the secrets to his success.
Here's what I found out:
Luca Schnetzler spent 9 years homeless with his mother, relying on the kindness of strangers for a place to sleep each night.
But he refused to let a rough upbringing hold him back.
But he refused to let a rough upbringing hold him back.
So when they moved to Los Angeles he got enrolled in Fairfax High School.
However, at 16 he left school to financially support his mother.
However, at 16 he left school to financially support his mother.
Fresh out of high school in 2015, Luca started his career at Ring Doorbell, a tech start-up with only 20 employees.
In just one year, the company skyrocketed to over 2,000 employees—inspiring Luca to become an entrepreneur himself.
In just one year, the company skyrocketed to over 2,000 employees—inspiring Luca to become an entrepreneur himself.
While at Ring, he dabbled in drop shipping and learned about the market.
Then Luca made a bold move and paid Instagram pages to promote his products.
One product took off like wildfire, igniting his journey as an entrepreneur.
Then Luca made a bold move and paid Instagram pages to promote his products.
One product took off like wildfire, igniting his journey as an entrepreneur.
From Ring Doorbell to La Gold Cartel (his jewelry store) to Manners Holdings, Luca made his way up.
Then in 2019, he took on a new challenge as CMO of a struggling clothing company, Von Dutch.
It was here that Luca realized his true potential.
Then in 2019, he took on a new challenge as CMO of a struggling clothing company, Von Dutch.
It was here that Luca realized his true potential.
Determined to succeed, Luca went big and took on Gel Blaster as CMO.
There he helped land the product in Target and other major retailers.
There he helped land the product in Target and other major retailers.
He worked there for a year before posting the tweet that changed it all👇
April 2, 2022, marked the day Luca took over as CEO and owner of Pudgy Penguins.
Since then the floor price skyrocketed from 0.8ETH → 4.25 ETH.
Since then the floor price skyrocketed from 0.8ETH → 4.25 ETH.
Fun fact: In August 2021, Luca purchased his first Pudgy, which also happened to be one of the first-ever PFPs he bought. 
The team has been working non-stop since the acquisition, documenting their every move on YouTube in a series called "Building in Public". 
Their ultimate goal? To dominate the market and own the biggest IP in the game.
And they're making it happen with some seriously bold moves, like their latest launch of cool figurines:
And they're making it happen with some seriously bold moves, like their latest launch of cool figurines:
They recently dropped a brand book and pitch deck that gives IP holders the keys to unlock new opportunities.
And get this: Just two days ago they teased everyone with the Pudgy Workbench. What's next? Who knows, but one thing's for sure — it's going to be huge.
And get this: Just two days ago they teased everyone with the Pudgy Workbench. What's next? Who knows, but one thing's for sure — it's going to be huge.
I hope you've enjoyed this thread!
Follow me @roxi_____ for more.
Like/Retweet the first tweet below to make my day:
Follow me @roxi_____ for more.
Like/Retweet the first tweet below to make my day:
