Starmer does have somewhat of an image problem, and voters aren’t warming to him. But I’m not sure that a group, who largely voted Tory in 2019, but *aren’t* the voters who’ve switched directly to Labour preferring Sunak to Starmer should be read as a sign of Tory strength.

I think the eroding lead should worry Labour. In our last focus group a few people suggested they wanted to give the Tories another look. Whereas for others a none of the above party would have romped home. They haven’t seen an alternative vision from Labour. But…

The fundamentals remain same across our groups, they think the country is broken, are struggling with cost of living and want a fresh start and that ultimately means, however unloved Starmer is, it’s the Government who take the blame.

For what it’s worth our read on “the vision thing” isn’t that Starmer needs some lofty narrative (which could land quite badly given public cynicism) but instead people need to hear the 2 or 3 concrete things the opposition would do that would make their lives better.