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How To Get Rich

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'Making money is a knack, a knack that can be acquired. And if someone like me can become rich, then so can you - no matter what your present circumstances. Here is how I did it and what I learned along the way.' So writes Felix Dennis, who believes that almost anyone of reasonable intelligence can become rich, given sufficient motivation and application. "How To Get Rich" is a distillation of his business wisdom. Primarily concerned with the step-by-step creation of wealth, it ruthlessly dissects the business failures and financial triumphs of 'a South London lad who became rich virtually by accident'. Part manual, part memoir, part primer, this book is a template for those who are willing to stare down failure and transform their lives. Canny, infuriating, cynical and generous by turns, "How To Get Rich" is an invaluable guide to 'the surprisingly simple art of collecting money which already has your name on it'.

277 pages, Paperback

First published January 1, 2006

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16.5k people want to read

About the author

Felix Dennis

26 books134 followers
Felix Dennis (born 1947 in Kingston-upon-Thames, United Kingdom) was a British magazine publisher and philanthropist. His privately owned company, Dennis Publishing, pioneered computer and hobbyist magazine publishing in the United Kingdom. In more recent times the company has added lifestyle titles such as its flagship brand The Week, which is published in Britain, the United States and Australia.

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Displaying 1 - 30 of 497 reviews
Profile Image for Liong.
258 reviews451 followers
August 20, 2024
This book was written by wealthy entrepreneur Felix Dennis, who passed away in 2014.

He aimed to create what he called an "anti-self-help" book to encourage us to work hard and become rich.

Some of his tips:

Own Things: Wealth comes from owning a large share of your business.

Take Risks: Calculated risks are essential for getting rich.

Do the Work: Good ideas are easy, but doing the work makes you successful.

Don’t Borrow: Stay away from debt so you can grab opportunities.

Let Others Help: Trust others to do things, but keep an eye on them.

Make Sacrifices: Getting rich takes a lot of time and effort, and you might have to give up some personal things.

Believe in Yourself: Confidence is key to taking risks and pushing forward.

My hint🧐 : Chapter 18 is the best in the book. It's a must-read.

"Luck is what happens when preparation meets opportunity." Roman philosopher Seneca.
Profile Image for Lena.
Author 1 book395 followers
January 27, 2012
I don't have much interest in "How to get rich" books, in part because they are so often written by people who a.) overestimate the skill and underestimate the luck that brought them their own success or b.) made more money writing books telling people how to get rich than they ever did at whatever business they were previously in.

I decided to give this one a try, however, since it was written by Felix Dennis, a man who had the foresight to purchase a major stake in the crack-like news periodical The Week, hands down my favorite magazine of all time.

The subtitle of Dennis' book is "Hint: You won't get rich working for your boss." This is a book about entrepreneurship, as told by someone who has been wildly successful in that arena.

The opening chapters were rather on the folksy side, making me wonder if there was going to be any really useful information in this book or if it was going to turn out to be just another rich man's vanity project. As soon as Dennis started getting into the meat of his material, however, I began to sit up and take notice.

Dennis started out as a young man with few resources and enormous ambition. He has a very clear-eyed view of his subsequent journey to multi-millionaire status, and shares valuable insight about both the things he did right and the things he did wrong. He also has a very realistic understanding of the role luck played in his fortunes (his first big financial success came from being in the process of co-writing a biography of Bruce Lee when the star suddenly died), as well as the steps he took to maximize those breaks.

Dennis is brutally clear that getting rich is horribly hard work and you shouldn't undertake it unless you really are committed, since it will probably ruin your marriage, friendships and health. This is the kind of advice that most people will ignore, human beings having that tendency to think they will be the exception. Most people who read this book will not believe him when he says that being rich really won't make you happier (though he does admit it will up your chances of having sex.)

So while I don't know how valuable this book will be to people who have no entrepreneurial experience, as someone who is two years into the grueling process of running a start-up, I found a lot of useful information in this book. Some of it is practical - such as how he handled the 4 employees who politely threatened to leave his firm and start a competing company if he didn't give them a quarter of his equity, or the rules he requires all board members to adhere to.

What I really enjoyed about this book, however, was that I found it oddly reassuring. When my husband and I started our shoe company, we were, like all other entrepreneurs, completely in denial about what we were in for (despite having both started businesses before). Building this company has turned out to be one of the hardest things I have ever done. Reading Dennis' stories about his journey - and being reminded that, no, it's not just you, that's just the way it is - was profoundly comforting.

This isn't a perfect book - parts of it could probably be condensed, and I'm not sure he really succeeded in his attempt to explain that key point of how to know when you need to persevere and when it's really time to throw in the towel - but despite these flaws, I think it's quite useful reading for anyone who is thinking about starting or who has recently started a business.

Fun fact - Dennis has made much of his fortune in the publishing industry, starting out with computer magazines and ultimately founding Maxim. To my great surprise, he said that The Week is the most profitable magazine he has ever owned.
Profile Image for Tim Pendry.
1,082 reviews458 followers
August 16, 2008
This is a book that I am going to pass straight on to my seventeen year old son, not because of its insights into business (although it rings true on that account) but because of its insights into human nature and into the world 'out there' that he is going to have to negotiate in the coming years.

Like all sons, he won't listen to his Dad (and no real reason why he should) but he might listen to 'uncle' Felix.

Why should he? Because Felix Dennis is going to stop him wasting a lot of time believing that some people are nicer and cleverer than they are or that reading those idiotic books about leadership from people who could not navigate their way to an ice cream parlour on a hot day is going to make an iota of difference to his wealth.

Self-made rich people are different but only because they are rich and have a peculiar personality type - not because they are cleverer or more intelligent than you or I. If anything, traditional intelligence and 'book-larning' are disadvantages because they distract and displace intuition. I read about Tao, Tantra and Jung (and a lot besides) while I am not trying to get rich. That, in itself, is one good reason why I am not rich.

Dennis is clever, very clever, but he knows his limitations (a skill in itself). He is an acute natural psychologist and he can laugh at himself. Above all, he looks at himself and others without illusion yet with an odd sort of existentialist compassion that makes what he says in this book ring true and be useful. You get the impression that he would quite like it if the world was different but it is not and he has adapted.

That long preamble is necessary because this book won't make you rich at all. People like Dennis get rich because they are driven to making money. It is in their hard wiring. Society can stop such people and constrain them from wealth creation but it cannot create them at will out of the raw stock of society. Government funding of business education is useful in improving technical skills and management but the best thing it can do to increase innovation is to remove constraints and get out of the way - and I consider myself a hard line socialist!

What this book will do is either help you throw off the psychological and social constraints, especially fear and the carping negativity of others, that hold you back if you are on the cusp of entrepreneurship (and oh how I could have done with that sort of support in my deadly family circumstances of thirty years ago).

More usefully still, it will make it crystal clear, if you don't have a certain drive and ability to handle fear, that you really should not bother. You should stop dreaming uselessly of what could be or might have been and just get on with your life as either a functionary in the system or as a creative in some field of endeavour in which you have certain talent. Or be poor but honest.

Dennis makes it brutally clear that having money does not bring happiness - not in a moralistic condemnation of wealth per se (it certainly brings a lot of pleasure and experience and he clearly respects the personal service workers who helped him in this respect). True happiness, once a modicum of security is achieved, is about who you are and how you relate to the world regardless of how many things you have. Getting rich is not a path to happiness, it is just another neurotic drive much like that of the politician that all entrepreneurs (including Dennis) affect to despise.

But if you want pleasure and experience, need excitement and to 'feel the fear' and you see anything and anyone as potential tools to the satisfaction of your desires, then entrepreneurship is for you. Dennis' book will, if read with attention, do a great deal to point out all those mistakes that a live wire will make (and will probably make anyway because entrepreneurs tend not to listen to their Dads) long before they have to be made.

Unlike most of the boring ghosted and whitewashed 'how I did it and aren't I wonderful' books from senior managers and, that dread word, 'leaders', Dennis details his mistakes and errors of judgements - that alone is worth the price.

Would it have made a difference to me if I had had this book and its basic wisdom in, say, 1979? I doubt it. The book is accurate and resonant only because, as a lifestyle entrepreneur myself, my drives are very different from Mr. Dennis' and his ilk. I would have valued Mr. Dennis in 1979 because of his brutal insights into what people are about and why they do what they do. He would have saved me a lot of wasted time being nice to people who were useless or malign. But it would not have changed my essential dilettante nature, talented and effective though I am in many ways.

Rightly, he has very harsh words for the whiner who blames others - especially his family - for not being rich: it doesn't work like that. I can have a legitimate go at my lot (not my current lot but the preceding crowd) on grounds of the provision of basic security and happiness but not on the grounds of stopping me being rich or 'successful'.

To get rich, you have to think money is important but not in itself (it is just a scam like all absurd abstract concepts such as the nation or the brand). You have to believe in it as a marker of self-worth and a necessary tool for self-pleasuring because of a driving need for external stimulation and to be the centre of attention, the ordering force in your little world ... the rest is a mere pipe dream and you should really sell your soul to the company store or, like me, follow crazier dreams and take different risks rather than go down the Dennis path.

So, despite the much lower ratings given by other readers, I strongly recommend this book. It is a fast read. You can skip the poetry if that is not your thing (it certainly is Dennis' thing in self-indulgent mode but, hey, when you are worth the millions he is, who does he have to please?), though sometimes a poem makes a point well.

By all means photocopy the "eight secrets to getting rich" and stick it on your wall if you are serious about business, let alone getting rich. But the heart of the book is in one injunction - applicable whether you are creator (like him) or creative (like GoodReads people) - face fear and make it work for you. Otherwise, just be the man who switches the trains from track to track without having to know what is in the cattle trucks ... and then sleep soundly at night until you die, grey but calm, in the arms of your loving family.
Profile Image for Robert Gryn.
3 reviews90 followers
June 9, 2017
A book that I read twice before starting my own business (now valued at $180M). It is a must read for anyone ever seriously considering starting their own business. Looking back I can clearly see just how much I took away from Felix's story. He helped me manage my expectations for becoming rich and I feel that without this book I wouldn't have come as far as I have. Thank you, RIP.
101 reviews24 followers
March 8, 2016
How to get rich
I listened to the audio version. It had a British accent. Fun to listen to. I don’t know if the narrator and the author was the same or not.
It starts with personal characteristics necessary for getting rich; Pig-headed determination, stamina, boldness, self-belief, persistence, and of course, execution.
Then it shows you how to get capital, upsides and downsides of every method, errors entrepreneurs usually make, cash flow, how to negotiate, importance of ownership, delegation, incentives, competition, focus, human capital, etc.
Last three chapters were gold. I’m going to go back to them later. He talks about fear, focus, and time.
No sugarcoating, no bullshit. Frank to the point of almost offending and condescension. But hey, if someone who made more than 500 million dollars from scratch gives me advice on how to get rich, I can ignore the condescension.
I needed it. Should’ve read it sooner. I lost my focus, chased stuff that ultimately doesn’t matter. Reminded me that I’m not a manager. I get involved in trivial matters. I should delegate more. A whole lot more.
310 reviews215 followers
August 7, 2017
I first encountered this book through codewise founder - Rob Gryn and his vlog. Since he obviously got rich and recommended that book i was interested in it. Then i found out that it was written by Felix Dennis who's net worth was around 750m in 2007 when he wrote it. And he made a big chunk of his money in publishing. He managed to become rich while in publishing. In XXI century. What an accomplishment. Since he made his money himself he has something to back his claims.

Since most of the people of wealth and power in business care about their status too much to write a controversial book this was a pleasent suprise. Although i must warn you that most of the people who will read this book won't take any of Dennis advice into consideration, let alone into action. I must warn you. This is not an easy read. And i don't mean the content. I mean mostly the form. This book contains a lot of poetry, both by Felix and other poets. English that is used is probably the most british version of english i've encountered in my adventours. If the spectrum of british english is from "Great accent!" to "What did you say?" the book is way on the "What did you say?" side of the spectrum.
Profile Image for Daniel.
14 reviews5 followers
August 3, 2018
Don’t get fooled by the title. This book is different from other books with similar titles (or so I would assume as I have not read the others) because the author has actually done it in real life.

The book contains many useful – and sometimes brutally honest – truths. I know this from personal experience and have seen many of the principles discussed at work in real life.

This book is for you that have a strong urge to quit your current job which is not challenging and developing to instead be your own boss and go do what you were really meant to do in this life.

Felix has intentionally focused on the "getting rich" part in this book – I happen to think that such a starting point has very bad odds for success and that the starting point must be a subject/industry that you simply can't resist – but it’s all written in good humor, and to be fair, Felix stresses the importance of going towards what you are absolutely drawn to as a mandatory requirement.

If you are interested in entrepreneurship and financial freedom coupled with some fun – you should read this book. If you have no interest whatsoever in these subjects, you’ll still get many good laughs out of it. But if the latter is the case, you would probably never have picked up this book in the first place.
102 reviews2 followers
August 14, 2010
While it sounds like one of those "get rich quick" books that often make it to the top of bestseller lists, "How to Get Rich" by Felix Dennis is the real thing.

Dennis is a British multi-millionaire AND poet. The combination makes for intriguing reading.

Most importantly, he doesn't cut corners or beat around the bush. He tells the reader what it really takes. And, for most people, the commitment, sacrifice and pure energy required to become rich will simply be too much.

But, if you're interested in seeing how one insightful and introspective fellow made in into the big time, this is an excellent read. Well-written. Full of good information. Useful if you're in that "get rich" mood.
Profile Image for Bartłomiej Falkowski.
218 reviews26 followers
November 7, 2024
This is probably the best book about making money I've ever read.

If I had to choose only one adjective describing "How to Get Rich" it would be "full-blooded". I had read a couple of similar books in the past. Most of them had the same significant defect - the book itself was a "making money product", not the knowledge it provided. This is the area where Felix Dennis impressed me. I simply believe in his story. I believe that after hassling for decades, having so much money, after all those incidents with drugs, whores, living the rock-start life and health problems, he has finally found his piece and niche in writing poetry and enjoying peace. Maybe I'm naive but I also believe that he didn't write this book to make more money but rather to leave his legacy and satisfy his ego in some way.

So, what else did like:
- Counterintuitively, the content discourages you from being rich. Felix Dennis is brutal and convinced about it. Being rich has absolutely noting to do with happiness. It's actually the opposite. If you have a spouse or kids then your relationship will probably end or at least deteriorate. Your sense of security will diminish...
- ... but being rich is so fucking cool :) There are moments when you can feel the author's incredible determination to get money. He was able to basically sacrifice everything else to get it.
- Dennis demystifies the concept of having a unique and brilliant idea. It doesn't really matter. The only thing that matters is the implementation, not the idea itself.
- Sense of humor and quite sharp language :) The stories are vivid and interesting. Despite the respect the author has for other people, he sometimes unleashes his "aggressive" way of being - "who the hell cares about managers?!"

What I didn't like:
- This is obviously a single-person perspective so it has many cognitive biases. This is not a research work, so everything is based on "according to me" and "in my opinion" :)

In the end, I think this book gives you the whole picture. It doesn't lie, it doesn't sweep certain things under the carpet. The extravagance and unique style of the author makes it impossible for me to rate this book less than 5 stars.
Profile Image for Lech Kaniuk.
Author 4 books319 followers
Read
November 25, 2018
How To Get Rich by Felix Dennis is about becoming rich but not about being a good person nor a great leader or manager. It’s Felix reflections about how to get rich. I don’t necessarily agree with everything but with some I do. Here are a few of his advice:
- Cut loose from negative influence and never give in.
- ignore “great ideas”. Concentrate on great execution!
- Focus.
- Hire talent smarter than you. Delegate and share the annual pie.
- Ownership is the real “secret”. Hold on to every percentage point you can!
- Sell before you need to, or when bored.
- Fear nothing. Get rich and give it all away.

It’s very interesting how he writes a lot about doing everything to own 100% of your company. And the fact that he also agrees about the fact that’s it’s not about money and getting rich. That you should give it all away.

Book challenge: 135/1000
5 reviews
May 11, 2018
I was really excited by this book, because already in first few pages Felix was telling me that in this book we will discover HOW TO GET RICH. Unfortunately, as many books promise ''something'' Felix is swift at saying what the reader wants to read, but not delivering it. This book is suitable for someone who already has a business, and not a small business but probably something like a small corporation. In fact, he gives his example how he got rich through magazines industry which he was/is in but did not give any tip to HOW TO GET RICH but he definitely gives tips on HOW TO REMAIN RICH. Nothing that I personally did not know already. The author condemns motivation speeches but then he delivers nothing more than that in this book. Disappointed to be honest.
Profile Image for Danni.
1,111 reviews9 followers
February 26, 2018
This was recommended to me in one of the email newsletters that I subscribe to, and wow I hated it. I I thought this would have some good wisdom but Dennis rambles a lot. His biggest takeaways are that you have to be persistent and never give up, and if you want to be a millionaire then make sure you own 100% of your company.

Dennis earned his first millions in the magazine publishing industry 40 years ago, so I didn't feel like many of his insights were applicable to present-day success. I'm sure he would say I'm making excuses and I just don't have the hustle — and maybe he's right. Either way, this was a slog to get through and I would not recommend .
Profile Image for Phi Unit.
112 reviews14 followers
October 1, 2022
Some decent tips, nothing spectacularly mind blowing. Main issue I have is it’s the selfish way to get rich.

And yes, it IS challenging to just get rich.

But for me, it’s more fun to figure out the selfless way to get rich…“if my homies ain’t winnin then I ain’t winnin”
38 reviews44 followers
October 14, 2022
This book reminds me of the lyrics of a popular rap-

"I came, I saw
I praise the Lord, then break the law
I take what's mine, then take some more
It rains, it pours, it rains, it pours"

Felix is no hack, he's the real deal.
323 reviews13 followers
October 23, 2010
An absolute must read.

Do you really want to be rich. Before you start this, ask yourself if there is a way to get what you want without getting rich. You have to know what you want first though.


Quotes:

"Money is always welcome. But no. Very, very few authors become rich. The odds against it are too steep."

"Just how quickly can I become rich? Quicker than you probably deserve, but slower than you would like."

"Do I have to read your book from beginning to end? No. Dip in and out as you like. Make notes. Jot down points you think apply, particularly to your situation and your personality. Or make no notes at all-just highlight sentences or examples that catch your fancy."

"A book is a tool, not an artifact."

"Tunnel vision helps. Being a bit of a shit helps. A think skin helps. Stamina is crucial, as is a capacity to work so hard that your best friends mock you, your lovers despair and the rest of your acquaintances watch furtively from the sidelines, half in awe and half in contempt. Luck helps - but only if you don't seek it."

"Rich enough to live where you want, to go where you want, to do what you want, to meet who you want. Rich enough to buy the only two things apart from health and love worth fussing about in life. Time. And the option of not having to be in any particular place on any particular day doing any particular thing in order to pay the rent or the mortgage."

"Never trust the vast mountain of conventional wisdom. It contains great nuggets of wisdom, it is true. Bu they lie alongside rivers of fool's gold. Conventional wisdom daunts initiative and offers far to many convenient reasons for inaction, especially for those with a great deal to lose. Fortunately for you, you do not have anything to lose and can afford to ignore the "jobsworths" and Jeremiahs who have lived upon the mountain for so long that they have come to worship it."

"Anyone not busy learning is busy dying. For as long as you foster a willingness to learn, you will ward off sclerosis of the brain and hardening of the mental arteries."

"You have little time left in which to make up your mind. Your youth and stamina are ebbing away. You are getting too comfortable."

"And you know what? The kids and the house and the mortgage and your retired parents and the love you your life (whether a man or a woman) and all your current responsibilities - they are not the real problem. They are either inanimate, or they love you, or they don't love you. They will not love you less (or more) if you decide to surprise everyone around you and seize the time. As you could seize it, if you truly wished to. Then you'd show them." (Is this just narcissism? Why would they care more about you and yours than them and theirs.)

"If you are unwilling to fail, sometimes publicly, and even catastrophically, you stand very little chance of ever getting rich. If you care what your neighbors think, you will never get rich. If you cannot bear the thought of causing worry to your family, spouse or lover while you plow a lonely, dangerous road rather than taking the safe option of a regular job, you will never get rich. If you have artistic inclinations and fear that the search for wealth will coarsen such talents or degrade them, you will never get rich. (Because your fear, in this instance, is well justified.) If you are not prepared to work longer hours than almost anyone you know, despite the jibes of colleagues and friends, you are unlikely to get rich. If you cannot convince yourself that you are "good enough" to be rich, you will never get rich. If you cannot treat your quest to get rich as a game, you will never be rich. If you cannot face up to your fear of failure, you will never be rich."

"For make no mistake, if you will not confront and harness this all-too-human emotion in one way or another, they you are doomed to remain relatively poor. You either get over it, go around it, go at it, mount it, duck under it or cozy up to it. But you cannot surrender to it. That way lies paralysis, prevarication, ignominy and defeat."

"If you shy away for any reason whatever, then the way is blocked. The gate is shut - and will remain shut."

"Until one is committed, there is hesitancy; the chance to draw back; always ineffectiveness concerning all acts of initiative and creation. There is one elemental truth, the ignorance of which kills countless ideas and splendid plans: that the moment one commits oneself, Providence moves all. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issue from the decision, raising in one's favor all manner of incidents and meetings and material assistance which no one could have dreamed would come his or her way."

"If you want to be rich, you are not looking for a "career," except as a launch pad or as a chance to infiltrate and understand a particular industry. A job for the rich-in-training is merely something to keep you ticking over, to put food on your plate and wine in your glass."

"Working for others is a reconnaissance expedition; a means and not an end in itself. It is an apprenticeship and not a goal."

"Team spirit is for losers, financially speaking. It's the glue that binds the losers together. It's the methodology employers use to shackle useful employees to their desks without having to pay them too much. While lives may depend on it in a few professions, like soldering or firefighting, in commerce it acts as a subtle handicap and a brake to ambitious individuals. Which, in a way, is what it's designed to do."

"First off, forget glamorous. One of the riches self-made men I know digs holes in the ground to dispose of household waste. That's not how his company describes itself in its annual report, but essentially that is what it does, along with building incineration plants. Glamorous? No. But in a good year he puts 20-30 million pounds on the bottom line and earns a gross margin of over 20 percent. That's a sensational result for a small, wholly owned private company. Not to mention that the relentless growth of the packaged-goods industry ensures that his business will grow and grow virtually by default - providing he can find enough places to dig holes, that is. While you may not necessarily want to be in a glamorous sector of any market, and they are often very crowded sectors, it helps to be in a growing one. Swimming with the tide rather than against it, so to speak. A swelling tide raises all boats, including yours. On the other side of the "glamorous" coin, very few of those who want their picture on the front cover of Vogue, or wish to become a movie director or to run the coolest PR company in the world, get to achieve anything. The reason is obvious. The laws of supply and demand are absolute - and they apply not only to commodities, but to people. Too many people want to make a blockbuster movie and live in Beverly Hills. Not enough people want to dig holes."

"So how do you judge your own aptitudes? Trial and error is the only way I ever heard of. The problem is that we create an image of ourselves in our childhood and youth (often at the urging of parents, siblings or friends), and subsequently attempt to graft reality onto this image. More often than not, the graft doesn't take and the result is bewilderment and disappointment. Far better ruthlessly analyze what your particular aptitudes are and act upon them rather than attempt to graft an oak tree onto a dandelion."

"You must choose. Life is comfortable enough in the Western world for most people. In most parts of Europe there are the safety nets of the social services and of government-subsidized medical care. There are decent jobs at decent salaries with decent colleagues and a decent retirement; and all without the heart-stopping fear of bankruptcy, of years of risk amid fears of ignominious failure. Why do handstands on the rim of hell? Why bother to punish yourself in such a way? Nobody else does it - why should you? Go on, make everyone around you happy. Why not give in?"

"Talent is usually conscious of its own value. But the currency of that value is not necessarily a million-dollar salary. The opportunity to prove themselves, and sometimes the chance to run the show on a day-to-day basis, will often do the trick just as well. This holds true even if talent is placed in the driver's seat of a small division within an existing operation. What talent seeks, as often as not, is the chance to prove itself and the opportunity to excel."

"Truly. Do you believe in yourself? Do you? If you do not, and, worse still, if you believe you never can believe, then by all means go on reading this book. But take it from me, your only chance of getting rich will come from the lottery or inheritance. If you will not believe in yourself, then why should anyone else. Without self-belief nothing can be accomplished. With it, nothing is impossible. It is as brutal and as black and white at that. If you take no other memory from this book, then take that single thought. It was worth a damn sight more than the price you paid for it."

"Come to the edge.
We might fall.
Come to the edge.
It's too high!
COME TO THE EDGE!
And they came
and he pushed
and they flew..."

pg 164 Negotiation tips.

"Choose a rogue element to your advantage and bring it into the negotiation at a late stage. You'll be amazed at how often this tactic produces results."

"But a public company exists only to boost its share price, and its share price is determined, incredibly enough, by "analysts" - spotty-faced youths who live on another planet where growth-at-any-price is the only deity one is encouraged to worship. Medium- or longterm strategies were for wimps and amateurs, in their estimation. This quarter's results, this quarter's growth, were the only things that mattered to them. It almost seemed, at times, as if profit was a dirty word. If we were making "profits," asked the "analysts," weren't we in danger of "wasting" money that could have been invested to produce more "growth"?"

"You won't get far if you attempt to financially "incentivize" the salt of the earth. Praise, the ability to discern when a good job has been done and the courtesy to say so, fairness, integrity and camaraderie should be employed instead. It takes more trouble than mere bribery, but it produces wonderful results."

"If I were writing a book about how to be happy, then I would recommend much to you along the same lines. Love of any work, diligently undertaken, no matter what it is, brings contentment and, eventually respect. But it will rarely bring you riches. And that is what you are reading this book for, is it not?"

Pg 250 onwards.

"There is no fortress so strong that money cannot take it. [Cicero]."

"Seeking substantial wealth is almost always a fool's game. The statistics show that very few people ever succeed. Most of them should never have made the attempt in the first place. They aren't suited to it, and if that sounds defeatist, then consider the fact that the search will take up a great deal of your waking life for many, many years."

"Time is finite. Which is a fancy way of saying that you only have so much of it - then it will run out. When you are young, time seems to stretch into the distance for so far that surely it will always be on your side? When the young catch the old unawares, they may sometimes glimpse a look of naked envy, which is then instantly disguised. And the old have reason to be envious. Truly, truly, they do. Ask me what I will give you if you could wave a magic wand and give me my youth back. The answer would be everything I own and everything I will ever own."

"If you are young and reading this then I ask you to remember just this: you are richer than anyone older than you, and far richer than those who are much older. What you choose to do with the time that stretches out before you is entirely a matter for you. But do not say you started the journey poor. If you are young, you are infinitely richer than I can ever be again."

"And yet you wish to waste your youth in the getting of money? Really? Think hard, my young cub, think hard and think long before you embark on such a quest. The time spent attempting to acquire wealth will mount up and cannot be reclaimed, whether you succeed or whether you fail."

"Wealth makes many demands and, by the time you have acquired it, you will be prey to certain habits. You will fear to lose it and must spend a great deal more time to defend it. No one is "independent" of the human race. "No man is an island entire of itself; every man is a piece of the continent, a part of the main." Heed the words of John Donne, finest of poets: "And therefore never send to know for whom the bell tolls: it tolls for thee.""

"No luxury of choices for rich little you. You will be too busy keeping the sea from washing away the sand you have spent so long collecting at such terrible cost to your health and your sanity and your relationships with others. It is always thus. There is no escape. You believe (I know you do) that it will be different for you. But it won't be. It never is."

"I could do all those things without wealth. So why do I not give it all away? Because I worked too hard for it. Because I am tainted by it. Because I am afraid to. All those reasons and more. Perhaps, if I am lucky enough to become old, I will accumulate something else: the courage to give it all away before I die. That would be a good thing, I think."

"You have to cut loose to get rich. There isn't any other way."

"Firstly, they fear that you are placing yourself in harm's way - and, to them, that cannot be a good thing. Secondly, they fear that if you should succeed, you will expose their own timidity to the light of day."

"It isn't the money, you see. It is because you have humiliated them, in their minds anyway, both by succeeding and by valuing the time it took for you to succeed over their part in your life. And that, in a nutshell, is why it is so important to cut loose, especially in the early days."

"Commit or don't commit. No half-measures. Cut loose from all negative influences. Choose the right mountain. Fear nothing. Start now. Go!"

"1. Analyze your need. Desire is insufficient. Compulsion is mandatory.
2. Cut loose from negative influences. Never give in. Stay the course.
3. Ignore "great ideas." Concentrate on great execution.
4. Focus. Keep your eye on the ball marked "The Money is Here.
5. Hire talent smarter than you. Delegate. Share the annual pie.
6. Ownership is the real "secret." Hold on to every percentage point you can.
7. Sell before you need to, or when bored. Empty your mind when negotiating.
8. Fear nothing and no one. Get rich. Remember to give it all away."
This entire review has been hidden because of spoilers.
Profile Image for Leah.
718 reviews113 followers
January 26, 2022
Been wanting to read this for 6 years! Crazy lol it's a great book, fairly simple, easy to read, big main points, not much detail.
I love Britain's Felix Dennis take on things, he makes it simple and clear, with a poetic flair.
He owned and operated a publishing company that sold magazines.
Felix was a greedy negotiator lol
Delegate your weaknesses, and the goal should be to delegate almost everything. Make sure you delegate well, micromanagement is the worst and it shows distrust in your colleagues
He was always so determined to get rich. It was his top priority. He dedicated his life to it and once he was he overspent lol on drugs, hookers, alcohol, etc. and it wasn't worth it. But he learned from it and now time is his most valuable commodity.

"Ownership is not the most important thing. It is the only thing that counts." "To become rich, every single % of anything you own is crucial."
Profile Image for Szymon Kulec.
201 reviews115 followers
January 8, 2022
4 out of 5, I really liked it.

This book is the strangest mixture of poetry, ego, wine, sex (barely mentioned with numbers), money and business that I read. I disliked the poetry, I laughed at ego, I was astonished by wine consumption, I ... 14?, I liked the proof of the reality behind money and business.

This is not a self help book, this is not a beautiful story about amazing world. It's a book about getting rich. I'm sure that after reading this book, some people will loose the interest in making this happen.
Profile Image for Tiago Soares.
88 reviews12 followers
September 4, 2018
What a book! Full of though truths that people who want to accumulate wealth and big build businesses need to know.

Even though I have read many books on the topic, I must admit this cuts short on the woo-woo stuff. On top of that, I must admit it was also very entertaining.

Felix Dennis is not someone who I want to emulate, but certainly someone who earned my respect and that I have lots to learn from.

P.S.: I'm aware of his death.
Profile Image for Toma.
74 reviews11 followers
June 5, 2023
A great book for someone who thought they want to get rich.
Profile Image for Jim.
964 reviews2 followers
March 16, 2013
It takes the immortal words of C Montgomery Burns of The Simpsons to summarise this book: "Family, religion, friends.. these are the three demons you must slay if you wish to succeed in business." Felix Dennis is an eccentric, a character, a legend in his own wine-fueled lunchtime, and let's be thankful for it. In terms of having a voice, this book is one of the most forceful, and enjoyable books I've read for a long time. Felix harangues you from almost every page. So you want to be rich? Okay. First thing then, accept that you are a moron for having this shabby personal goal. There's so much more that you could do with your life, and you want to spend it gathering the money that is hanging from trees out there with your name on it? Fine, Felix has written the book for you. Unfortunately, if you don't get the irony in the title, nor the poking fun at the absurdity of the quest in these pages, then you might just make it. You might be rich in money at the end of it. But that's all you might be rich in.
I chuckled my way through this book and looked forward to returning to it to read more on how Felix "made it". But oh, with rue his heart is laden at the speed time has rushed by. He'd give his whole fortune away to get just ten years more to focus on writing poetry, the real love of his life. How sad it was then, to discover when I went onto his website to find out that he is now suffering from skin cancer. It seems clear that the Grim Reaper is about to appear and tap him on the shoulder, just as he's worked out that what he really wants to do with life - write serious poetry and do his equivalent of a bit of gardening (plant a forest in England). All that time spent gathering money to enjoy a few sweet milliseconds of time at his writer's cottage in Mustique, when he could have spent his whole life doing that in a shack on the beach, if he'd had other priorities apart from getting rich.
As far as serious advice goes about business and working life, there is some good common sense and reflection buried in these pages. Whether or not you have the relentless drive and energy needed to achieve what you will need to achieve to get rich, that's another matter. It's up to you though. You can do it if you really want. That's certain, and an easy answer to the question of "How to be rich?". What's difficult though, is answering the question "Is being rich, in monetary terms, what you really want?" This book seems to be an attempt to make you ask yourself that question and therefore the title shouldn't have been "How to Get Rich", it should have been "Why to Get Rich?" It seems in the end though, that if you have the self-awareness and motivation to really, really understand your deepest and most heart-felt desires in life, then money is the last thing you'll use your short time on this Earth chasing.
Profile Image for KnowledgeSpecter.
133 reviews
December 28, 2020
Felix Dennis is a bootstrapped entrepreneur. The book did not sugarcoat a thing. It is truly the best book I’ve read regarding wealth creation. There are no sugarcoating methods and many hard truths.

Felix always gave personal anecdotes which made the lessons stick even harder.

The book is divided into 5 sections (reasons not to get rich, getting started, getting rich, troubleshooting & endgame) with a prologue called “How Rich?”.

The four different sections covered:
- Part One—> Reasons not to get rich (pole positions,a million to one)
- Part Two —> Getting started (harnessing the fear of failure,the search,the fallacy of the great idea, obtaining capital, never give in, the five most common startup mistakes (mistaking desire for compulsion - what is your purpose behind getting rich? -over-optimism concerning cashflow —> if you lose control over the cashflow you will be relagated to the status of minority investor or salaried employee - reinforcing failure —> think small and act big - stay in touch and constantly examine how your company could do better - identify talent, hire it, nurture it, reward it and protect it —>give it the opportunity to excel —> give it responsibility to grow (purpose is extremely important for talent)
- Part Three —> getting rich (cardinal virtues —> self belief and persistence is everything —> trust your instincts —> own your company outright (bootstrap) and begin to make more baskets (diversify/ innovate with products etc.) - a few words about luck (pimp her don’t court her, make your own luck, stay the course (stop looking for the green grass), delegate -don’t do it all by yourself, just do it and ask for forgiveness later, treat the quest to wealth as a game and don’t take it too serious) - the art of negotiations ( their need will outweigh my greed - leverage is everything, know who you’re negotiating with, keep the period of non-compete as short as possible, set a limit on what you’ll pay and don’t deviate—> your first thought is your best thought , most negotiations are unnecessary and don’t enter into them —> save serious negotiations for serious occasions , what you don’t know or haven’t bothered to find out can kill you in a negotiations (do your homework and do it rigorously, in serious negotiations —> the devil is in the details (get all the professions help you can get but do not surrender the control of the negotiation to them —> they are not the one who will live with the consequences, never fall in love with a deal, avoid auctions, the negotiator opposite of you is not your friend —> you have no obligation to please him (there are real winners and losers that emerge from negotiations - be on the right side), listen when engaged in serious negotiation —> use silence as a weapon (they can’t decipher silence), choose a rouge element to your negotiation and bring it in at a late stage, get to know the other side (divide and rule) —> permit no such weakness in your own camp, establish where the balance of weakness lies in any negotiation —> hold them up to the light and make a battle plan, whatever you agree to during the argument follow it, never break a covenant (pacta sunt servanda), when dealing with cunning person —> understand their ends to decipher their speeches (say little to them and only that which they’re not looking for)
—> The Joys Of Delegation- delegating to help others become better whilst making the money through ownership of the company is virtuous (win-win for both parties) - don’t delegate to people who are similar to you (delegate to people who’s strengths are your weaknesses) - delegation is leading workers to doing the right work in order to scale the company - power of veto (if you own the company outright, you choose if you want to attend senior management meetings or not)
—> A Piece Of The Pie- back up your managers in public and criticize in private (with delegation comes responsibility) - set a bounty on talent on the managers - interview your rivals talent (pouch whilst beating able to figure out what the rival is up to) - save. A little blt of pie for the supplier (treat your suppliers at the end of the year) - sell early and move on to the next venture (things do not keep increasing in value)
- Part 4: Troubleshooting & Endgame (your youth is everything- the time waisted chasing wealth cannot get back (spend your time wisely)
- How To Stay Rich - always look for talent - keep security for you and your family - stay healthy to enjoy your wealth - If you fall out of love with a business sell it, you won’t be able to hide your lack of passion - always hire people smarter than you and listen to them - the key to staying rich is balance
- The Eight Secrets To Getting Rich (analyze your needs ,desire is insufficient, compulsion is mandatory —> cut loose from negative influences, never give
in and stay the course —> ignore great ideas, concentrate on great execution —> focus, keep your eye on the ball marked “the money is here” —> hire talent smarter than you, delegate and share the annual pie —> ownership is the real secret, hold on to every percentage point you can —> sell before you need to or when bored, empty your mind when negotiating —> fear nothing and no one, get rich and remember to give it all away

How to improve cashflow (13 steps):
1. keep payroll down to an absolute minimum.
2. never sign long-term rent agreements or take upmarket office space.
3. never indulge in fancy furniture, unless your particular business demands that you make such an impression on clients.
4. never buy a business meal if the other side offers to -you can show off later.
5. pay yourself just enough to eat.
6. do not be shy to call customers who owe you money personally -it works
7. always meet payroll, even at the expense of starving yourself that week
8. issuing staff credit cards, company mobile phones or cars is the road to ruin
9. leaving lights, computers, printers and copiers on overnight is just stupid
10. get used to groveling - tough times
11.play one supplier off against another-ruthlessly


key takeaways: on your way to your riches you will gain envy from loved ones; keep going anyways, fear is an illusion; get out of your mind and execute, fear is binary; stay on the right side, the search is important (past 4,5 years; you learn lessons and gain perspective, execution is much more important than a great idea; the “great idea” is a fallacy, focus on getting better at executing, never ever give in (Vincent Van Gogh), never ever give up equity, venture capital will diminish your influence in your own company; find other creative solutions (like Felix did in the beginning of his company; hiring lawyer for 20 pounds etc., whoever controls a business can: force its sale, implement a merger, fire you and take a great deal of money out of it, DO NOT GIVE IN TO FEAR, START NOW, CUT OFF NEGATIVE INFLUENCES
Profile Image for Cedric Chin.
Author 3 books161 followers
September 8, 2023
I never thought I’d be giving 5 stars to a book titled How To Get Rich, but here I am.

This book is not what you think it is. The most powerful, most important lesson in the book is the breathlessly written bit in Chapter 18 exhorting you to NOT get rich, reminding you that nobody rich has ever been truly happy, and that trading away youth for money is all a bit of a joke. But then closing that section with “yeah, but I know you’re not going to listen.”

The book is worth reading, I think, for that section alone.
5 reviews
July 1, 2019
This is not a bad book, it's actually more like 3.5, but I gave it 2 stars because of the disingenuous title. it's really a book about successful entrepreneurship and competitive mindset. basically, the entire long book can be summarized in one sentence; you MUST start and own a business, sometimes being selfish as a manager is a good thing. that's it.
41 reviews3 followers
March 25, 2021
The title may make you scoff, but Felix Dennis is actually a terrific writer and poet. He focuses on the psychological toll the getting of wealth can take on one, and provides great practical advice for those that are interested in the journey to getting wealth.
1 review
February 21, 2020
This is one of the most useful and certainly most entertaining books I have ever read in this genre. Felix Dennis is frank, both about the trials and tribulations of getting rich, and his own life.

Here is an animated video summary I made of this great book: https://www.youtube.com/watch?v=JImkl...

Key takeaway points:

• Don’t let your life be ruled by fear. You can’t care what the neighbours think. Starting a business with the aim to make millions will often mean you’ll be shamefully grovelling for capital early on. To become rich you need to become fearless.

• Ownership is everything. You can’t get rich unless you own a business – ideally 100%. Only give away shares if absolutely necessary.

• Remove yourself from negative influences and ignore “conventional wisdom”. Think for yourself and have the courage to do what you believe in.

• Do something you enjoy, you’re good at, and where there is good potential to make a lot of money e.g. software and tech. You need to enjoy it because getting rich is a long-term process.

• Stay healthy. What’s the point in getting rich if you don’t stay healthy enough to enjoy it?

12 reviews
December 15, 2024
thought provoking, indeed

How to Get Rich on Amazon is far more than a guide to financial success; it’s a philosophy on wealth and its greater purpose. One of the most striking lessons I took from this book is the emphasis on spreading the good you’ve received. The author encourages readers to share their wealth with others—not just through random donations, but by creating meaningful change. This concept deeply resonated with me, particularly the idea of establishing your own foundation or NGO to ensure your resources are used effectively and transparently. This hands-on approach to giving feels empowering and practical.

Another standout idea in the book is the visualization of wealth and seeing your name associated with the money you earn. It’s an intriguing and somewhat unconventional perspective that I found both motivating and thought-provoking.

However, the book isn’t without its challenges. The author, having passed away several years ago, leaves behind a unique style that incorporates a lot of poetic expressions. As a non-native English speaker, I struggled to fully grasp some of these passages. If you’re not fluent, this might present a slight barrier to understanding certain parts of the text.
6 reviews1 follower
September 14, 2017
Mary Iannarino
Mrs. Smeenk
AP Lang
11 September 2017
A Book Review on Felix Dennis’s: How to get Rich
How to get Rich, a book published in 2006 by Felix Dennis, is a portrayal of not only the steps one must take to acquire wealth, but is also focused on the sacrifices made in order to be successful. The realism of his writing is unlike any other book I have read on the process of becoming wealthy. This is due to Dennis’s many paradoxes and analogies, which are used to portray a rather pessimistic picture of what the realities of having money actually are. It is also interesting to read a book that is based on an individual who speaks from their own experience and is credited by their success. In fact, at the time of Felix Dennis’s death in 2014 he was worth over $500,000,000. Believe it or not, this is not always the case, and many manual styled books are written by those who have not achieved the tasks they describe in their tutorial like guides of basic knowledge and and often times limited perspective. It is because of this and the wisdom found within Dennis’s book, that How to get Rich is so unique in the way it explains the methods and consequences of obtaining capital.
This genre of literature is nonfiction business as it shares the advice of a multi millionaire, while at the same time explores the many philosophical incentives of being rich. Each chapter outlines a new step to becoming rich and as the book progresses more and more paradoxes appear to better explain the psychological concepts which conflict what Dennis calls, the “Alberts” of the business world. An “Albert” is one who can never become rich simply because they lack the personality or drive to do so; they exist in a grey zone between desire and compulsion. He outlines this abstraction throughout the progression of the text through contradicting ideas such as the need to “feel the fear” yet having the courage to pursue your dreams anyway. Also, being okay with losing everything but still maintaining a “predator” like ambition, which will force you to attack the problems at hand and make your dream into a reality. Another example is, treating the journey to higher finance as if it's a game and to have fun, while at the same time being obsessed with winning and constantly strategizing. These are all challenges that the majority of Dennis’s audience are familiar with, so it is nice that he tells the aspiring entrepreneurs reading his book that they can overcome overwhelming fears, and even use them to their advantage.
There are other works similar to Dennis’s How to Get Rich, one of which is How to Get Rich on Purpose, a book by a motivational speaker named DeWayne Owens. There is, of course, an obvious difference in author occupation which contributes to the two varying viewpoints on the process of making more money; Dennis writes from a place of experience, while Owens takes a more impartial viewpoint on achieving success through an individual’s ability to control their own destiny. The two books, while both aimed at obtaining affluence differ in their methodology to achieving such lofty goals. How to Get Rich on Purpose is centered upon the idea that by conquering your mind and spiritual being, that you can climb the financial ladder to a higher life style. While much of Dennis’s How to get Rich is also focused on the power of the mind, it is more so in relation to an individual’s confidence rather than in a spiritual sense.
Dennis has written many other works of literature in regards to money, which allows him to explore similar concepts of economics and finance in more detail. For instance his book, The Narrow Road, he wrestles with the pros and cons of deciding whether or not wealth is in your best interests. He explains the difficulties he had of achieving a wealthy status without a degree or formal education and how those in similar circumstances face many obstacles. The Narrow Road is as deeply philosophical as How to get Rich, but is more concentrated on the negative aspects of having an abundance of money. For instance Dennis discusses how his fortune has affected his health, even stating that his cancer was a result of decades of constantly trying to further grow his fortune. Both How to get Rich and The Narrow Road are aimed to inform the audience of both economic and psychological consequences of pursuing wealth, but differ in the amount of focus they place on the negative factors of elitism.
I recommend that anyone who has thought about becoming an entrepreneur or is simply curious on ideologies correlating with wealth, read this book. It is especially useful for young people who are just beginning in business, so that they can be aware of the challenges ahead of them and the sacrifices they will likely have to make as their careers advance. Although Dennis does not use an overly complicated writing style, a book on economics and finance typically has more appeal towards those who aspire to a lifestyle of wealth and a better understanding of other factors that go along with it. The content of How to get Rich is appropriate for all, but can be considered controversial by those who believe that becoming rich should not be encouraged because they think that the desire to be wealthy is to sacrifice your happiness. In conclusion Felix Dennis’s How to get Rich is a work of literature that opens the reader to the world of wealth in a such a way that the reader can decipher whether or not money is their true desire in life.


1 review
December 19, 2024
I really enjoyed this book. I find Felix Dennis to be an incredibly fascinating character. The way he carries himself reflects how I aspire to live my life. He is unapologetic about who he is and gets straight to the point. I feel that his personality is what makes this book so authentic. Felix failed countless times, yet those failures made the patterns of becoming wealthy as clear as day to him. He wasn't perfect by any means, and he made some questionable life decisions. However, he accepts his flaws without bias and embraces his transparency, which has allowed him to excel in ways I deeply admire.
Profile Image for Leong Yu Ting.
25 reviews2 followers
August 28, 2023
The title doesn't say all about the content. There is much more to be found between the pages. It is written by an entrepreneur for budding entrepreneurs. The contrast between its content and typical self-help books stood out - you have to be self-centered; only when one is wealthy, comes the ability to provide. Furthermore, unlike books that quote statistics and research by academics to back up theories, the author speaks from experience and recites poems to call you to action.
Profile Image for Daniel Wieser.
Author 38 books3 followers
February 19, 2025
Better than I thought.

This is not the usual "self help" book.
It has wit. It has charm. It even has poetry.

What's it about?
The author gives us life lessons in becoming rich, based on his own life.

Biggest takeaways:
1. Be ruthless when it comes to ownership. Own 100%
2. Be fearless. Be outrageous. Do everything necessary (within the law) to get rich.
3. You can get rich in every market, but focus on expanding markets.
4. Focus on markets that are easy to get into e.g. digital instead of car manufacturing.
5. Good ideas are useless. It's all about your own twist of an existing idea.
5. Hire people smarter than you. Treat them well. Pay them well. But don't give them ownership of the company.
6. Understand that their work is more important than your work.
7. Your work is to lead others to do the work for you.
8. Hire talent. Give them responsibility.
9. Cut loose with naysayers and negative people.
10. If your business is not making money, try to sell it.

Overall a good read.
This entire review has been hidden because of spoilers.
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