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How Google Works Paperback – March 21, 2017

4.4 4.4 out of 5 stars 4,158 ratings

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In this insider’s look into the world’s biggest tech company, former CEO and SVP of Google share how they helped engineer a new strategy and philosophy to help them thrive—a perfect book for seasoned business employees and the tech curious.

Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted "smart creatives."

Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google's history, many of which are shared here for the first time.

In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale.
How Google Works explains how to do just that.
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From the Publisher

how google works cover
Without Their Permission: How the 21st Century Will Be Made, Not Managed
Things a Little Bird Told Me: Confessions of the Creative Mind
Ask: Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthro...
Valley of Genius: The Uncensored History of Silicon Valley (As Told by the Ha...
Work Rules!: Insights from Inside Google That Will Transform How You Live and...
Customer Reviews
4.2 out of 5 stars 329
4.3 out of 5 stars 469
4.8 out of 5 stars 145
4.5 out of 5 stars 398
4.6 out of 5 stars 3,033
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Editorial Reviews

Review

"An informative and creatively multilayered Google guidebook from the businessman's perspective."―Kirkus

"An energized and exciting primer on creating a company and workforce prepared to meet an inspiring future."―
Publisher's Weekly

"Chairman Eric Schmidt and exec advisor Jonathan Rosenberg pull back the curtain to reveal how the company created its unique culture of workplace innovation."―
Fortune

About the Author

Eric Schmidt served as Google's CEO from 2001 to 2011 and transformed it into a global technology leader. He is now Google's executive chairman.

Jonathan Rosenberg joined Google in 2002 and managed the design and development of the company's consumer, advertiser, and partner products, including Search, Ads, Gmail, Android, Apps, and Chrome. He is currently an advisor to Google CEO Larry Page.

Product details

  • Publisher ‏ : ‎ Grand Central Publishing; Reprint edition (March 21, 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 1455582328
  • ISBN-13 ‏ : ‎ 978-1455582327
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6 x 0.88 x 9 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 4,158 ratings

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Customer reviews

4.4 out of 5 stars
4,158 global ratings

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Customers say

Customers find the book provides good insights and best practices worth reflection. They describe it as a great read with well-written thoughts delivered in an interesting way. The book stresses the importance of hiring smart creatives and making them happy. Readers appreciate the humor and subtle sarcasm mixed in. They find the perspective provided an eye-opener into one of the great companies of the 21st century.

AI-generated from the text of customer reviews

214 customers mention "Insight"210 positive4 negative

Customers find the book provides good insights and best practices worth reflection. They appreciate the practical wisdom with a good dose of humor mixed in. The book covers a lot of ground and shares novel approaches to operating. Readers describe it as informative, smart, and wise, offering tips and eye-opening insights. The book is brimming with positivity and well-referenced, using footnotes that are useful.

"...This is a great read; informative, smart and wise, as reflected by their admiration of John Wooden and his aphorism "it's what you learn after..." Read more

"...its engineers and presumably others time to experiment, test, identify novel projects and find others interested in supporting them...." Read more

"...Instead, the book delivers on a more profound level. Many of the insights and hard-earned lessons learned are shared with the reader...." Read more

"...Not only an excellent business guide, but also a guide on how to live in a world that is changing so rapidly, that it's almost impossible to predict..." Read more

212 customers mention "Readability"199 positive13 negative

Customers find the book well-written and easy to read. They appreciate the quality information and thoughtful discussion on a wide range of topics. The book is considered informative, smart, and wise.

"...This is a great read; informative, smart and wise, as reflected by their admiration of John Wooden and his aphorism "it's what you learn after..." Read more

"...of notes and made a gazillion highlights - this might be the most marked up book I have read ever...." Read more

"...Well written and easy to read discussion on a wide range of very complicated issues. An outstanding book written by an outstanding human being!..." Read more

"Loved the book. I actually first listened to an audio book from the library and likes it so much that went ahead and ordered the book." Read more

17 customers mention "Hiring quality"17 positive0 negative

Customers appreciate the book's hiring quality. They say it stresses the importance of hiring smart, creative people. The book provides a good example of how to hire and retain talented people. The hiring process is interesting, with some parts being long-winded. It also highlights a significant challenge for employers.

"...It contains a wealth of wisdom. It also embodies a significant challenge to employers...." Read more

"...culture, but how to create a “functional strategy”, hire the right people, arriving at accepted decisions, effect real communication, and, of course..." Read more

"...read for anyone who is intrigued by how great companies, or great teams really work The chapters on hiring are particularly illuminating...." Read more

"...2. Hire the best talent (smart creatives) and do everything to make them happy 3. Allow freedom to innovate and fail fast..." Read more

9 customers mention "Humor"9 positive0 negative

Customers enjoy the book's humor and tips about management. They appreciate the subtle sarcasm and real-world examples, which are presented in an amusing way.

"...The piece was brilliant and funny but he didnt get the job - not technical enough". Hello?..." Read more

"...of quality information within these pages and it is delivered in a surprisingly humorous and engaging style that kept my attention...." Read more

"...I enjoyed the practical wisdom with a good dose of humor mixed in." Read more

"This was a great and quick read. I loved the subtle sarcasm and real world/Google examples...." Read more

9 customers mention "Perspective"9 positive0 negative

Customers appreciate the inside view of Google and other great companies. They find it insightful and informative.

"Great inside look at Google!..." Read more

"...it is a useful perspective on how things work at Google. From a management perspective, there is much here to learn and emulate." Read more

"...that this book looks at a way of conducting business that is an eye opener...." Read more

"Great look into the workings of one of the great companies of the 21st century...." Read more

The book re-introduced Google to me
5 out of 5 stars
The book re-introduced Google to me
The book “How Google Works” showed readers how to deal with product positioning, corporation cultural and high IQ employee management at the founding stage of Google. There are few details I am very interested in. Google came up with a unique algorithm for their search engine which is ranking the most relative results first, no based on the fees you paid to them. This rule creates a fair environment for all businesses and therefore creates a healthy cyber competition style. Google believes that a perfect search engine will give you all you need. That is the way they position their product which is also their core strength. They also believe that a perfect search engine should work well with other devices. For example, Google’s search product-Google Now can remind people when to leave home for your flight based on the traffic. It involves Gmail, Google Map, Google Flight and Google Calendar. It seems a very complicated process. But Google is working in this way to create the perfect search platform in their mind. I really enjoy reading this book because it reveals how an excellent corporation is making innovation for everyone in the world. They are not just following the old business model to make profits for shareholders. They are learning from customers all the time to predict people’s behaviors. At the same time, they are creating a perfect online platform for all the customers.
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Top reviews from the United States

  • Reviewed in the United States on October 8, 2014
    Eric and Jonathan cover a vast territory in their engaging discussion of Google's leadership in our software driven era. While their Google specific comments are singularly informed and compelling, I suspect their most valuable lessons are those applicable to virtually any venture. Many of these are recurring thematics within discussions of modern leadership, but rarely have so many useful concepts been so well and accessibly summarized as in "How." Despite 30 plus years in the business I furiously jotted margin notes throughout the book, reminding myself for instance, of the primacy of purpose, as illustrated by the story of a company, beginning with why it is important that it exists; the defining competitive separation afforded by traction and momentum or, get big fast; speed kills; iteration informs. This is a great read; informative, smart and wise, as reflected by their admiration of John Wooden and his aphorism "it's what you learn after you know it all that counts." For those interested I'll summarize below my 'Top 10' of the books many quality, illustrative elements. There are abundant actionable insights in this book and of course, the occasional tendril of presumption. Overall, my sentiment about the book is summarized by my ordering copies for my sons, nieces and nephews, regardless of the sectors they work within, or majors they are pursuing.

    My 'Top 10' of appreciated observations:

    1. Crowded work spaces fuel contagious energy and spontaneity; the physical presence of team members matters.
    2. Keep management lean, with numerous direct reports per manager to assure leadership is crisp and micro-management rare.
    3. Ignorance is not bliss, knowledge is instructive; share virtually everything about the company's business with all employees.
    4. Smaller teams for building products; larger to sustain and grow.
    5. Deliver transformative products, driven as much or more by insight as evident market demand. PS: platforms with leverage win.
    6. Leaders don't delegate hiring; hire smart, curious learners and pay handsomely for impact.
    7. Be mindful of your career objectives; sketch the larger ambition, then plan its execution, while remaining smartly opportunistic.
    8. Spend 80% of your time on the stuff that generates 80% of your revenues; the new is seductive, but keep your focus balanced.
    9. There are only a few truly important messages; assure they are heard: to quote Eric: "repetition doesn't spoil the prayer."
    10. It's what you do that counts.
    215 people found this helpful
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  • Reviewed in the United States on November 17, 2014
    I read How Google Works on two flights before attending a ThinkHR executive off-site meeting. Good timing! Every manager at your company should read this book. HR included. It contains a wealth of wisdom. It also embodies a significant challenge to employers. It sets forth a "new age" of human resource and management practices. These practices are not for the timid, mediocre or control freak. They are for those that trust smart people and want to be part of creating something special.

    While there is a measure of old wine in new bottles, it is the implementation of these practices which is so exciting and challenges us to rethink the role of human resources. Having read the books criticisms I agree the Google approach will not work in every environment. It is young male centric (ping pong and beer anyone?). It’s also easy to say how wonderful you are when you’re at the top. GM was once wonderful and at the top too. Google is rich and can afford to do many things other companies can’t do or don’t want to do. I don’t expect to see McDonalds giving every service employee 20% of their time off to help reinvent the company.

    What follows are some the key points gleaned from the book.

    The purposeful use of languaging. Right out of the gate Google cofounder and CEO Larry Page describes the culture of Google. The following phrases are used in the forward and throughout the book "autonomy of thought", "moonshot thinking", "incrementalism leads to irrelevance over time", “focus on the user” Page recognizes the importance of defining a culture. To what degree can you help leadership in delivering the message?

    Keep a spreadsheet ranking the company’s top projects. Google did this for years with its top 100 projects. What are the top dozen projects in human resources and how are they ranked? Are they in alignment with the company’s list?

    Don't live by schedules. This is in alignment with the TQM ideas of Dr. Edwards Deming who said you manufacture towards perfection not towards a tolerance. Likewise when you put a deadline or date on something you manage the project towards it. Google realized it had to loosen the reins and allow its engineers the freedom to move fast. Not according to any deadline. And yes, we have to schedule meetings and the like. This is a conceptual point being made.

    Product excellence is now paramount to business success. Not the control of information, not a stranglehold on distribution, not overwhelming marketing power (although these are still important). This is largely because of better informed consumers. For the consumer this is a good thing. The same concept applies to managing the workplace. Employees are better informed than ever too. Top employees can insist on management excellence…or work someplace else.

    The primary objective of business is to increase the speed of product development and quality of its output. The only way to do that is to attract and hire what Google calls "smart creatives". Here's a list of smart creative characteristics: technical knowledge, hands-on experience, an expert in doing, analytically smart, business smart, competitive smart, user smart, new ideas smart, seriously creative, risky creative, self-directed creative, open creative, thorough creative, communicative creative. No smart creative has all these characteristics. These are the type of employees that can get a job anywhere. It is not about finding them but rather attracting them.

    Hiring is the most important thing a leader does. This does not differ from what Peter Drucker, Jim Collins and every other management expert has told us. Problem is half of the companies choose to execute on it better than the other half. To be effective, there has to be a culture of execution when it comes to great HR practices. Is it more important your mangers hire fast or hire right?

    Employees at Google have the freedom to solve any big problem that stands in the way of success. Google's culture turns their engineers into problem-solving ninjas.

    Diversity. Google's approach is simple: "it doesn't matter who you are, just what you do". There are critics of Google who claim this diversity doesn’t exist.

    The rule of seven. This is an interesting conversation. It's hard to manage 27 employees. Many experts, including me, have recommended a limit on direct reports. Google does just the opposite. They feel that if somebody has too many reports then they won't have the ability to micromanage them. We must test to find out what approach works best in our environment.

    "Your title makes you a manager. Your people make you a leader" Debbie Biondolillo, Apples former head of HR

    Overworked in a good way. Every company is rightfully concerned about the excessive stress placed on its workforce. Google believes that highly engaged employees stress only about their desire for accomplishment and little else. Not everybody agrees. Many a working parent has commented on the brutal reality of this overworked approach (put the kids to sleep and check in for the next three hours).

    A culture of "yes" – as opposed to a culture of "no". HR, who has been painted squarely in the corner of no, needs to communicate yesses better. Let leaders and workers know the yes agenda (you have one…right?). Create skunkworks, experiments, tests, etc. so you can fail quickly and find out what works. This can be a real challenge for HR executives as their personality profiles reveal a personality geared towards rules and conformity, not experimentation. They're very concerned about any judgment that may come with mistakes made. Not exactly an innovators profile. Time to get over it.

    Have fun, at your own expense. A good sense of humor can keep people humble. Google gives example after example of how they poke fun at themselves.

    Open, open, open. While Google has its critics about openness on the outside, it is determined to create an open culture internally. Google believes openness is the only way to deal with a rapidly changing, chaotic business environment. Yes it can get sloppy but falling behind the times due to stagnation at ever accelerated rates is not an option. "With openness, you trade control for scale and innovation."

    "You must wear something". Eric Schmidt's answer to the question of what the Google dress code was.

    "Don't be evil" Another mantra at Google. While few would profess a desire otherwise, at many companies it is not a mantra attached to a commitment. Enron being the classic example. Highly productive managers, with good numbers, can get away with brutish tactics at many a company. The don't be evil mantra can avoid many lawsuits, agency investigations, media problems and employee turnover.

    "Giving the customer what he wants is less important than giving him what he doesn't yet know he wants". Such as an amazing HR experience. Maybe HR must give CEOs what they didn’t know they wanted: a kick ass HR department. Curious-if you could create an X prize for human resources what problem would you try to solve?

    "If you focus on your competition, you'll never deliver anything truly innovative” This is true for your HR practices too. Yes it's fine to learn from other company experiences. It is even better to generate your own. To be a great observer of your own environment, condition and opportunities.

    "It didn't matter if the person would be an entry – level software engineer or a senior executive; Google made it a priority to invest the time and energy to ensure they got the best possible people". One would think this level of commitment to excellence would be common but it is not. Google believes the higher you go in the organization, the more attached executives should be to the hiring process Google also believes that hiring should be peer – based, not hierarchical, with decisions made by committees.

    "The objective is to create a hiring culture that resists the siren song of compromise.”- A song that only gets louder amidst the chaotic whirlwind of hyper growth.

    Hire "learning animals" or people with a growth mindset. When you do, offer training and growth opportunities. Problem is most people do not have a personal learning culture. Perhaps one out of ten do… at best. One reason there is no substitute for required learning, as most won't do it voluntarily.

    Interview questions:
    • Reflect on a past mistake you made. What did you learn from it?
    • What books are you reading right now?
    • Take them through problematic case scenarios
    • "Could you teach me something complicated I don't know". A favorite interview question by Sergey

    Identify candidates who asked thoughtful questions

    Conduct 30 minute interviews and limit yourself to four. My feedback is why do they impose an artificial limit if their mantra is to not live by schedules? I say take the time you need to make a great hire.

    Create a hiring packet for executives including a one page summary with all the key facts and supporting material. There is no substitute for a well prepared hiring system.

    There is always an "up" opportunity available at Google. It amazes me when people must leave organizations to grow. What a waste of human capital investment

    Test yourself: “if you could trade the bottom 10% of your team for new hires, would your organization improve?”

    Another test: “are there members of your team whom, if they told you they were leaving, you would not fight hard to keep? If there are employees you would let go, then perhaps you should.”

    The first step in the decision-making process is to understand the data. The next step is to engage in an open dialogue where opinions and objections are welcome. There's a bias for action and a decision must be made and that is the ultimate responsibility of the executive.

    Google believes in daily executive team meetings. Short meetings that are action oriented. My only feedback is to make sure that is what happens. Why the meeting, how long, what outcomes, get it done.

    Many chapters of the book focused on communication and decision-making. I saw nothing I would label as new. The principles for communication and wise decision-making have been with us for thousands of years and half of executive teams apply them better than the other half. Seems like Google does a good job of it.

    Have a playbook. Google challenges its business leaders to have a playbook with notes on how to communicate to employees, bosses, directors, customers, etc. For example, a playbook for one on one meetings, or to discuss performance, manage relationship with peer groups, innovation/best practices, etc. Again, a bit of old wine in new bottles. Playbooks, scripts and SOPs have been around for years.

    Innovation. The end of the book is spent on this subject, something near and dear to the DNA of Google. But it should also be near and dear to the DNA of every company and career. According to Google innovation "entails both the production and implementation of novel and useful ideas". It also requires much optimism. If you want to be innovative you have to "think big". This means you set goals that are almost and often unattainable.

    20% time. Allows its engineers and presumably others time to experiment, test, identify novel projects and find others interested in supporting them. How do you catch up for the company that gives its engineers that level of freedom? Odds are you don't.

    Conclusion

    I regularly speak to company CEOs. They continue to state their greatest business concerns center on the ability to hire talent, get them to produce, keep them engaged, and retain the star performers. While this book is a self-serving manifesto, How Google Works provides a formula how to do each of these critical business objectives in a great way. It is as insightful as any human resource book you'll ever read. A strategic HR executive would well embrace the Google approach.
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  • Reviewed in the United States on January 17, 2020
    Although this book has been out for a while now (and lots has changed at Google, which has been in the news a lot for mostly the wrong reasons), it still resonates deeply with me. I expected a great homage to Google and the inside story on its rise to dominance. The authors share some of these experiences but much less than I thought. Instead, the book delivers on a more profound level. Many of the insights and hard-earned lessons learned are shared with the reader. You feel like you are experiencing the last 20 years of profound change through the eyes of people who were on the front lines leading the charge - yet they can hardly believe the transformational nature of the Internet. I took a ton of notes and made a gazillion highlights - this might be the most marked up book I have read ever. I rarely re-read books but will keep coming back to this one as it is not enough to absorb in "one-and-done" fashion. If you want to understand how today's economy works and how to prepare yourself and your organization for what's coming, this book is a great place to start!
  • Reviewed in the United States on March 21, 2017
    It's refreshing to read a book that doesn't boast or have any hidden agendas. A remarkable discussion and revelation of the thought processes that drive one of the most remarkable companies on earth. Not only an excellent business guide, but also a guide on how to live in a world that is changing so rapidly, that it's almost impossible to predict how we will be living in five years from now. Well written and easy to read discussion on a wide range of very complicated issues. An outstanding book written by an outstanding human being! I highly recommend this book to any business owner or leader, and anyone who has even a remote interest in how technology is designing our lives.
    2 people found this helpful
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Top reviews from other countries

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  • chris
    5.0 out of 5 stars L'innovation au coeur de la culture d'entreprise
    Reviewed in France on June 30, 2024
    Le livre explore en profondeur la culture unique de Google, y compris son approche de la transparence, de la prise de décision décentralisée, et de la valorisation des idées par rapport à la hiérarchie. Eric Schmidt et Jonathan Rosenberg partagent des leçons précieuses et des stratégies pratiques basées sur leur expérience chez Google. J'ai adoré ce livre et n'ai pas regretté de le prendre en anglais
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    chris
    5.0 out of 5 stars
    L'innovation au coeur de la culture d'entreprise

    Reviewed in France on June 30, 2024
    Le livre explore en profondeur la culture unique de Google, y compris son approche de la transparence, de la prise de décision décentralisée, et de la valorisation des idées par rapport à la hiérarchie. Eric Schmidt et Jonathan Rosenberg partagent des leçons précieuses et des stratégies pratiques basées sur leur expérience chez Google. J'ai adoré ce livre et n'ai pas regretté de le prendre en anglais
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  • Macaque Rouge
    5.0 out of 5 stars Makes me want to work for Google
    Reviewed in Canada on November 20, 2019
    Excellent book, learnt a lot from it on how I should be a good employee, but also how to change my company. Unfortunately few companies have such visionaries as leaders, and it just makes you feel like leaving and going to such a company. Loved how primary CEO's task is hiring to ensure only the best individuals are hired, not just for one task. Also the freedom given to individuals to create and to lead initiatives, not just follow orders.
  • Rui Saraiva
    5.0 out of 5 stars Great insights. Easy reading.
    Reviewed in Brazil on March 12, 2019
    Read it in two weeks. It was a great reading. Lots of insights on how to hire, who to hire, how to lead innovation, meetings, objectives. How to make tough questions with the objective of staying relevant.
  • Rodrigo Morales
    5.0 out of 5 stars Envío en tiempo
    Reviewed in Mexico on July 20, 2018
    El pedido llego en tiempo y forma y el libro es muy simple, ideal para una inducción a Google por ejemplo para generaciones pasadas yo lo ocupé para el equipo de e-commerce de mi compañía como una retroalimentación.
  • kotani takaharu
    5.0 out of 5 stars 非常に満足しています。
    Reviewed in Japan on October 5, 2023
    本の状態は説明通りでした。配達日も予定通りに届きました。