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Gustaf Alströmer - Growth for Startups

Y Combinator
1.74M subscribers
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146K views 5 years ago
YC Partner and growth expert Gustaf Alströmer talks about how to measure product market fit, how to decide on a growth channel, metrics that lie about PMF and other mechanics of growth for startups. Transcript and lecture slides here: https://www.ycombinator.com/library/6... This lecture is part of YC's Startup School, a free online program and global community of founders. Register and join the community at https://www.startupschool.org/ Chapters (Powered by https://bit.ly/chapterme-yc) - 00:00 Introduction 1:36 Do things that don't scale 3:55 Case study: Airbnb 8:33 Product-market fit 16:30 Growth channels and tactics 18:29 Conversion rate optimization 21:37 Growth channels to explore 25:46 Referrals & virality 28:16 Paid growth 30:20 Search Engine Optimizaion (SEO) 33:12 A/B Testing 37:45 Conclusion ...more
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Gustaf Alströmer - Growth for Startups
2.8KLikes
146,688Views
2019Aug 15
YC Partner and growth expert Gustaf Alströmer talks about how to measure product market fit, how to decide on a growth channel, metrics that lie about PMF and other mechanics of growth for startups. Transcript and lecture slides here: https://www.ycombinator.com/library/6... This lecture is part of YC's Startup School, a free online program and global community of founders. Register and join the community at https://www.startupschool.org/ Chapters (Powered by https://bit.ly/chapterme-yc) - 00:00 Introduction 1:36 Do things that don't scale 3:55 Case study: Airbnb 8:33 Product-market fit 16:30 Growth channels and tactics 18:29 Conversion rate optimization 21:37 Growth channels to explore 25:46 Referrals & virality 28:16 Paid growth 30:20 Search Engine Optimizaion (SEO) 33:12 A/B Testing 37:45 Conclusion

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Y Combinator

1.74M subscribers