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The Personal MBA: Master the Art of Business Hardcover – December 30, 2010

by Josh Kaufman (Author)

4.6 4,942 ratings

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Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA explains concepts such as:
* The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
* The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
* The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.
* 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

Editorial Reviews

From Publishers Weekly

Kaufman, a former middle manager at Proctor & Gamble and founder of personalmba.com, argues that those interested in business would be better served by skipping the M.B.A. and focusing on the critically important concepts that really make or break a business. According to the author, much of what is taught in business schools is outdated; you're better off saving the expense and finding other ways to learn about these core principles--which Kaufman synthesizes--in such areas as value creation, marketing, sales, and finance. He also explores the psychological side of business and examines how consumers take in information, make decisions, and decide what to do or not to do. Acknowledging the panoramic overview his approach necessitates, he includes a fairly lengthy list of sources to seek out if more information is needed. While Kaufman's rallying call will not eradicate the need or desire for M.B.A. degrees, he does provide a surprisingly solid alternative full of information that even those already in the workplace will respond to. (Dec.) (c)
(c) Copyright PWxyz, LLC. All rights reserved.

Review

“A goldmine of useful ideas and helpful explanations. Every entrepreneur should own a copy.”
—James Clear, author of Atomic Habits

“Josh has done more for my business education than my MBA. The Personal MBA walks you through the mental models you need to excel in business. A lifetime of business knowledge in one volume.”
—Shane Parrish, founder of Farnam Street (fs.blog) and host of The Knowledge Project podcast

“The Personal MBA is the single best business book I've read. Most books focus on a single part of business in isolation, but The Personal MBA walks you through every moving part, and gives you the tools to understand how those parts work together to create a complete system.”
—Amy Hoy, founder of Noko (nokotime.com) and Stacking the Bricks (stackingthebricks.com)

“The only business book I recommend. Josh somehow condenses an entire library of crucial knowledge into a short book that's eminently readable, so you can spend less time reading and more time building your business. It's perfect for both providing an overview and serving as a reference. I revisit The Personal MBA more than any other book on my shelf.”
—Courtland Allen, co-founder of Indiehackers.com

“I read The Personal MBA cover to cover when it was first released and it had a major impact on how I view business. It’s incredible how Josh was able to distill hundreds of books and hundreds of years of business knowledge into this succinct and elegant tome."
—Rob Walling, co-founder of MicroConf and bestselling author of Start Small, Stay Small

“10 years ago, I got an MBA education courtesy of Kaufman's book. His practical business insights and mindset techniques haven't let me down since. The Personal MBA is the most distilled, most accelerated MBA on the planet: all of the insights, none of the ego.”
—Joanna Wiebe, founder of Copyhackers.com

“Ten years after reading (and re-reading and re-reading) The Personal MBA, I still refer to it often and use it to make better decisions. Whether it’s building a business plan to launch my writing studio, planning my day, or taking a systematic approach to identify and solve problems, I can’t think of any other book that’s had such a positive impact on my overall productivity and enjoyment of life.”
—Daniel Joshua Rubin, playwright and author of 27 Essential Principles of Story

“The Personal MBA should be required reading for anyone in business. This book exposed me to ideas, systems, and best practices that I had never been taught anywhere else. Even after ten years, I still reference it on a regular basis. Buy it, read it, then keep it close. It’ll be your constant business companion for years to come.”
—Tim Grahl, author of Running Down a Dream and founder of BookLaunch.com

"I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman."
-David Allen, author of Getting Things Done

"File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business."
-Seth Godin, author of Linchpin

"No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game."
-Kevin Kelly, founding executive editor, Wired, and author of What Technology Wants

"An absolutely amazing book! I'm highly recommending this to all creative types, for the best overview of the modern business mind-set they need."
-Derek Sivers, founder, CD Baby, sivers.org

"Josh has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended."
-Ben Casnocha, author of My Start-Up Life

"An enterprising and thrifty way to hack business school. This is a fantastic resource for motivated autodidacts looking to get into business."
-Gina Trapani, founding editor, Lifehacker.com, and author of Upgrade Your Life

Product details

Publisher ‏ : ‎ Portfolio; 32476th edition (December 30, 2010)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 416 pages
ISBN-10 ‏ : ‎ 1591843529
ISBN-13 ‏ : ‎ 978-1591843528
Item Weight ‏ : ‎ 1.4 pounds
Dimensions ‏ : ‎ 6.3 x 1.35 x 9.3 inches

Best Sellers Rank: #298,378 in Books (See Top 100 in Books)
- #234 in Leadership Training
- #1,913 in Entrepreneurship (Books)
- #2,795 in Business Management (Books)

Customer Reviews:
4.6 4,942 ratings

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Josh Kaufman

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Josh Kaufman is the author of three bestselling books: "The Personal MBA: Master the Art of Business", "The First 20 Hours: How to Learn Anything... Fast!", and "How to Fight a Hydra: Face Your Fears, Pursue Your Ambitions, and Become the Hero You Are Destined to Be."

Josh's research focuses on business, entrepreneurship, skill acquisition, productivity, creativity, applied psychology, and practical wisdom.

Josh has been featured as the #1 bestselling author in Business & Money, as ranked by Amazon.com.

"The Personal MBA" has been featured as the #1 bestseller in Business Training and Business Management on Amazon.com. The widely-acclaimed Personal MBA manifesto and business reading list has been downloaded over 3 million times by readers around the world.

"The First 20 Hours" has been featured as the #1 bestseller in Business Self-Improvement, Educational Psychology, and Personal Transformation on Amazon.com. His TEDx talk on "The First 20 Hours" has been viewed over 16 million times worldwide, putting it in the top 10 most-viewed TEDx videos and top 100 most-viewed TED talks published to date.

"How to Fight a Hydra" has been featured as the #1 bestseller in Modern Philosophy on Amazon.com.

Josh's research has been featured by The New York Times, The BBC, The Wall Street Journal, The Atlantic, Fortune, Forbes, Time, BusinessWeek, Wired, Fast Company, Financial Times, HarvardBusiness.org, The World Economic Forum, Inside Higher Ed, Lifehacker, MarketWatch, The Independent, Bloomberg TV, PBS Next Avenue, CCTV, and CNN's Sanjay Gupta MD.

Josh has been a featured speaker at The Aspen Ideas Festival, Stanford University, World Domination Summit, Pioneer Nation, Microconf, BaconBiz, Google, and IBM.

JoshKaufman.net was named one of the "Top 100 Websites for Entrepreneurs" by Forbes in 2013.

You can find his current research and writing at joshkaufman.net.

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Customers say

Customers find the book concise and easy to read. They appreciate the pertinent concepts and high-level coverage of business topics. The book provides an engaging and effective introduction to business concepts at a high level. Readers find the content interesting and effective. However, opinions differ on the fluff level - some find it clear and simple without too much fluff, while others feel it contains elementary material with a lot of fluff.

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Readability Information quality Coverage Enjoyment Effectiveness Digestibility Fluffect Value for money

480 customers mention "Readability"455 positive25 negative

Customers find the book easy to read and understand. They say it provides a concise overview of business concepts and definitions, with clear APIs and documentation. Readers recommend it as an introduction to basic business fundamentals.

"This book has been essential in my business training and helped me learn how to use my own brain effectively." Read more

"...The Personal MBA book is the ultimate checklist for all business decisions - as an entrepreneur, investor or even as someone running your own career..." Read more

"...Fortunately, Kaufman points the reader in the right direction, and presents in an entertaining manner, and so this book is recommended to anyone new..." Read more

"In depth, yet still succinct...." Read more

361 customers mention "Information quality"327 positive34 negative

Customers find the book's information pertinent and useful. They say it provides an overview of business concepts in a concise manner. The topics are understandable and applicable, making it a valuable reference book. Readers appreciate the author's insights and consider it a good alternative to traditional MBA courses.

"...in my business training and helped me learn how to use my own brain effectively." Read more

"...you love, earn massive profits, increase your opportunities, avoid disaster and contribute something meaningful to the world through your business...." Read more

"...this text "a self-directed crash course in business", and provides an extensive discourse as to why the traditional MBA does not provide significant..." Read more

"In depth, yet still succinct. Great great overview of the fundamental systems involved in business and how to best understand and excel in these..." Read more

16 customers mention "Coverage"13 positive3 negative

Customers appreciate the book's coverage. They find it covers an excellent range of areas at just the right level, with a broad scope and extensive content. The book provides high-level coverage without going into detail.

"In depth, yet still succinct...." Read more

"...Well written and easy to read and understand, but covers a lot!" Read more

"...It is broad in scope and does not cover any specific topic in depth..." Read more

"...you can only put so much in one book - but Kaufman also provides an extensive and carefully curated reading list, organized by topic, to help you go..." Read more

16 customers mention "Enjoyment"16 positive0 negative

Customers find the book engaging and educational. They say it covers a wide range of topics and makes business interesting. The writing style is simple, funny, and right to the point.

"...same price you can get over 350 pages of clearly explained, entertainingly presented, essential business concepts that will directly and..." Read more

"...Kaufman points the reader in the right direction, and presents in an entertaining manner, and so this book is recommended to anyone new to..." Read more

"...of practical business knowledge that's presented in a clear and engaging manner...." Read more

"...that flow to a great piece of work by the author, makes reading this book very enjoyable." Read more

14 customers mention "Effectiveness"14 positive0 negative

Customers find the book's mental models effective and powerful. They say it covers topics like finance, operations, and personal productivity. However, some felt the material was too basic for beginners.

"...a wide range of topics, including marketing, sales, negotiation, productivity, and more...." Read more

"...analyse and implement business practices that are high yielding and effective...." Read more

"...how to work and live that have improved my effectiveness, vision, and success...." Read more

"...And these "mental models" actually work!..." Read more

8 customers mention "Digestibility"8 positive0 negative

Customers find the book easy to digest, with short segments that flow together. They say it's structured well and contains great information.

"...The book is well structured in easy to consume short segments or snippets to flow together for an overall strong commentary on each topic..." Read more

"...big-picture principles of business and breaks them up into tiny, digestible pieces...." Read more

"Josh has broken down the material into easily digestible chunks...." Read more

"...takes complex concepts/mental models and places them in brief, easy-to-digest chunks...." Read more

25 customers mention "Fluffect"14 positive11 negative

Customers have different views on the book's content. Some find it clear and concise, with no wasted words. Others feel the material is elementary and lacking in hard core topics like accounting and finance.

"...so that the topics are both understandable and applicable - I.e. no fluff!..." Read more

"...of business, then a certain chapter will clearly seem sparse and very basic...." Read more

"...To me, short subject matter, and quick tips keep my attention more, and help better when using this as a reference...." Read more

"The meat's in the first five chapters, the rest is mostly fluff...." Read more

11 customers mention "Value for money"6 positive5 negative

Customers have different views on the book's value. Some find it useful for value creation, marketing, sales, financing, negotiating, operations, and making massive profits. Others feel it lacks cohesion and provides minimal value overall.

"...The potential reward is you create a business you love, earn massive profits, increase your opportunities, avoid disaster and contribute something..." Read more

"...are no real insights or valuable takeaways, making it hardly worth even a single penny." Read more

"...in the book for that area were great, in particular the Four Methods to Increase Revenue...." Read more

"...There was nothing useful in the chapters of value delivery or the human mind. The last 5 chapters just went downhill...." Read more

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Top ten books in my life
Reviewed in the United States on February 25, 2025
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This book has been essential in my business training and helped me learn how to use my own brain effectively.

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Daniel Joshua Rubin
Brilliant, Essential, Rebellious
Reviewed in the United States on January 26, 2011
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When you consider what else you can do with the $15 or so it costs to buy this book, the value proposition feels downright ridiculous. For $15 you can buy 3/5ths of a baseball cap, order a round of watered-down drinks or pick up a 1/3rd of a video game. Or, for the same price you can get over 350 pages of clearly explained, entertainingly presented, essential business concepts that will directly and meaningfully enhance your knowledge of business. If you're new to business, it will take the stark raving terror out of the process. If you're a veteran it will help you focus and enhance any venture you're working on and likely inspire more profitable ideas.

One of the many stories Josh tells in the book is of a hospital that incorporates simple checklists to prevent infections from developing in patients. These checklists include basic things like reminding doctors to wash their hands. Though almost laughably simple and obvious, the mere act of incorporating the checklists lead to the complete elimination of infections at this particular hospital. The Personal MBA book is the ultimate checklist for all business decisions - as an entrepreneur, investor or even as someone running your own career and household financial system. Anyone who reads this book will have a practical guide to avoiding financial catastrophe and identifying the most promising opportunities. If I had this book a decade ago I would have saved myself from a very unfortunate business experience that cost me over $50,000 in losses and limitless wasted energy.

Josh, who is stunningly still under 30 years-old, has a wisdom far beyond his years. He is fiercely intelligent and despite a very pleasant demeanor as a writer, he is a rebel in the best sense of the word. His tone is always moderate, respectful and his arguments are always meticulously researched, expertly and passionately presented. He talks softly but he carries a big intellectual stick. Make no mistake about it. The title of this book is not a gimmick. He thinks business school is a terrible investment and clearly has walked the talk, building a successful career without it. He has a gift for simply articulating complex concepts and has a deep-seated passion for analyzing systems, particularly the workings of the human brain. His tone is never cloying, condescending, egotistical or obnoxious - as so many heinous business and management book titles are. He presents his views with an inspiring confidence that will fuel your business or business-to-be. While reading it I constantly had to put the book down to jot down new ideas.

Think of it this way. After absorbing what Josh calls the "mental models" in this book you will find the world of business presenting you with opportunities everywhere you go. It is a lot like buying a car and then seeing that model everywhere. As you adopt the mental models into your own thinking you will feel a shot of inspiration and be empowered to act thoughtfully, and confidently. I recently interviewed for a job and couldn't help but notice interactions that were playing out exactly as described in the book. You know that scene in The Terminator, where Arnold Schwarzenegger sees a menu of options scroll down before his eyes? And he chooses his response from that list? This book is like having a long list of useful ideas to pull from as you make decisions.

The concepts articulated in The Personal MBA helped me make progress as an entrepreneur (launched a Website that made a modest profit last year), landed a job in a completely different field that I enjoy and moved to a city better suited to what I really want. I highly recommend making the Personal MBA (both the site and the book) a major part of your studies. The risk is you spend $15 and sell it for say, $8, and lose seven bucks. The potential reward is you create a business you love, earn massive profits, increase your opportunities, avoid disaster and contribute something meaningful to the world through your business. If there's a better risk/reward profile for a $15 investment, I'd love to see it. The Personal MBA: Master the Art of Business

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EG
Master of Business Awareness
Reviewed in the United States on May 15, 2011
Verified Purchase
Of the many reviews I have written here, writing a review for this text was among the most difficult because "The Personal MBA" has a large target market consisting of a wide variety of potential readers, and the vast majority of reviews here are very positive. Because of this situation, I fall back on my review philosophy, which is to write as objectively as possible, taking into account the claims of the author in terms of their goals, as well as comparing to other materials in the marketplace. What is not necessarily fair is to write solely based on my knowledge or experience, which often times does not match the backgrounds of the target audience.

Admittedly, this text is very well written. The writing style and organization of Kaufman contributes greatly to readability, and I enjoyed this aspect of this book. Many business works have a lot of fluff, and in general most of this text provides substance that will be appreciated by many readers. In addition, the history behind this book is interesting in that it came about as a natural step after the author created a heavily visited blog listing books and resources he had found valuable in his studies, so readers can be assured that this text was not written from an ivory tower perspective but resulted directly from reader interest.

The author writes at length in his first chapter as to why this book should be read. It is not easy summarizing this chapter in a few short sentences, but Kaufman mentions that what he provides here is "a set of foundational business concepts that you can use to get things done. Reading this book will give you a firm foundation of business knowledge you can use to make things happen. Once you master the fundamentals, you can accomplish even the most challenging business goals with surprising ease." Later, the author calls this text "a self-directed crash course in business", and provides an extensive discourse as to why the traditional MBA does not provide significant value.

Neither the author nor myself has an MBA, although we have both gone to business school (and I also have a graduate degree). While I cannot speak for the author, in my opinion there is substantial material in this text to provide to the business neophyte. However, I was unfortunately not overly impressed with the material Kaufman provides after chapter 6, which is midway through the book. The author makes up on this aspect to some extent by providing an appendix entitled "How to Continue Your Business Studies" that lists dozens of texts in a variety of business topics, although this list serves as a reminder that, as communicated in the introduction, what the author provides here is an introductory text.

If you do not have time to read this whole text, I recommend reading chapter 2, entitled "Value Creation" on creating value for customers. The summary that the author provides on the "Twelve Standard Forms of Value" (product, service, shared resource, subscription, resale, lease, agency, audience aggregation, loan, option, insurance, capital), for example, is very well done. The "Ten Ways to Evaluate a Market" is also especially well done. The author obviously summarizes and synthesizes material from disparate sources very well, but the reader needs to be aware that much of the content provided is just that, a CliffsNotes-styled survey of what the author has determined is fundamental to studying business.

From the perspective of a consultant, be aware however that this material is sometimes overly summarized and synthesized. For example, in his 3-chapter presentation on understanding systems, analyzing systems, and improving systems, many important topics are glossed over, and unless the reader understands the substance that is waiting for them within the reading lists the author provides, they may minimize the importance or complexity of the topics. For example, the definition that the author provides for "Return on Investment (ROI)" is limited to "simply dividing the amount of money you collect by the amount of money you spent, then subtracting by 1.00."

However, there would be no need for texts such as "The Consultant's Scorecard: Tracking Results and Bottom-Line Impact of Consulting Projects", by Jack Phillips (see my review), where several ROI calculations are detailed at length, if this calculation were so simple. Fortunately, Kaufman points the reader in the right direction, and presents in an entertaining manner, and so this book is recommended to anyone new to business topics, especially aspiring entrepreneurs. One of the best features of this text are the many quotes from other sources that introduce each of the subtopics in the 12 chapters provided here, and for this reason alone this book is worth a read.

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Sam
Great Read
Reviewed in the United States on January 3, 2025
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In depth, yet still succinct. Great great overview of the fundamental systems involved in business and how to best understand and excel in these interdependent areas.

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Claire Hopper
Absolute Business Goldmine
Reviewed in the United States on October 25, 2024
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I’ve had this book for 4 days and I can already tell I will need to use two highlighters throughout the duration of my reading. I cannot overstate how VITAL this book is if you are an entrepreneur and want to find out the steps to launch your business for success. The tone of this book is informative and encouraging, yet realistic to the core. It will tell you how to fail and how to succeed, so choose your hard. I have never read so much value in a condensed amount of time for only $15. But this book if you’re ready to change your life and are ready to propel yourself into entrepreneurship. This book is the Master Plan Blueprint to success but ONLY if you follow the steps. Deviate at your own risk.

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Patricia Ramírez
Buena Calidad
Reviewed in Mexico on January 13, 2025
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Es un indispensable como consulta

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Rumbidzai Mukumba
Very insightful for new business owners
Reviewed in the United Arab Emirates on February 26, 2025
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Love bed this book

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"andrewwoods_uk"
Great book
Reviewed in the United Kingdom on November 8, 2024
Verified Purchase
Mostly about business but also about so much more. Insightful and clear breakdowns of how businesses operate, make money (or not) and a wise analysis on company culture self development and managing complex systems. Thoroughly enjoyable - I can see myself reading it again.

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Deniz
Bildung ohne Grenzen: Eine Rezension von Josh Kaufmans 'The Personal MBA 10th Anniversary Edition
Reviewed in Germany on November 16, 2023
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In der "The Personal MBA 10th Anniversary Edition" entführt uns Josh Kaufman in die Welt des Business, ohne dass wir die Schulbank drücken müssen. Dieses Buch ist eine fesselnde Ressource für jeden, der die Grundlagen des Geschäftslebens verstehen und meistern möchte.

Kaufman präsentiert einen umfassenden Überblick über die Schlüsselelemente des Geschäfts, angefangen von Marketing über Finanzen bis hin zu Führung und Entscheidungsfindung. Der Autor vermittelt komplexe Konzepte auf eine zugängliche und praxisnahe Weise, ohne dabei auf wichtige Details zu verzichten.

Die 10th Anniversary Edition bietet nicht nur bewährte Ratschläge aus dem Original, sondern auch aktualisierte Inhalte, um den Lesern relevante Einblicke in die sich ständig verändernde Geschäftswelt zu bieten. Die klare Struktur des Buches und die prägnante Sprache machen es zu einem idealen Begleiter für Selbststudium und Nachschlagen.

Ein Highlight des Buches ist die Betonung der praktischen Anwendung von Wissen. Kaufman fördert nicht nur das Verständnis von Konzepten, sondern ermutigt die Leser auch, ihre Kenntnisse durch konkrete Handlungen zu festigen. Die zahlreichen Fallstudien und Beispiele aus der realen Welt unterstreichen die Anwendbarkeit der vermittelten Prinzipien.

Egal, ob Sie ein aufstrebender Unternehmer sind oder einfach nur Ihr Geschäftsverständnis vertiefen möchten, "The Personal MBA" ist eine unschätzbare Ressource. Diese Jubiläumsausgabe festigt Kaufmans Ruf als Lehrmeister des praktischen Geschäfts und ist ein unverzichtbarer Begleiter für alle, die die Kunst des Business meistern wollen.

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Dom
Amazing book
Reviewed in Australia on October 12, 2023
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This book is easy to understand. It offers a decent amount of basic knowledge when it comes to starting a business. I love how it not only covers the author’s experience and his advice but also other aspects (team working, mental health) that contributes to creating a great business. Would recommend to anyone who are interested in starting their own business but don’t know where to start. This book is good for people that are not interesting in starting business at the same time imo as it covers ideas that are beneficial to personal development

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5.0 out of 5 stars Top ten books in my life

5.0 out of 5 stars Brilliant, Essential, Rebellious

4.0 out of 5 stars Master of Business Awareness

5.0 out of 5 stars Great Read

5.0 out of 5 stars Absolute Business Goldmine

Top reviews from other countries

5.0 out of 5 stars Buena Calidad

5.0 out of 5 stars Very insightful for new business owners

5.0 out of 5 stars Great book

5.0 out of 5 stars Bildung ohne Grenzen: Eine Rezension von Josh Kaufmans 'The Personal MBA 10th Anniversary Edition

5.0 out of 5 stars Amazing book

Top ten books in my life

Brilliant, Essential, Rebellious

Master of Business Awareness

Great Read

Absolute Business Goldmine

Buena Calidad

Very insightful for new business owners

Great book

Bildung ohne Grenzen: Eine Rezension von Josh Kaufmans 'The Personal MBA 10th Anniversary Edition

Amazing book