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Susan M. Weinschenk
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100 Things Every Designer Needs to Know About People (Voices That Matter) 1st Edition, Kindle Edition

by Weinschenk Susan (Author) Format: Kindle Edition
4.5 4.5 out of 5 stars 859 ratings
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We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
  • What grabs and holds attention on a page or screen?
  • What makes memories stick?
  • What is more important, peripheral or central vision?
  • How can you predict the types of errors that people will make?
  • What is the limit to someone’s social circle?
  • How do you motivate people to continue on to (the next step?
  • What line length for text is best?
  • Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Previous slide of product details
  1. ISBN-13
    978-0321767530
  2. Edition
    1st
  3. Publisher
    New Riders
  4. Publication date
    April 14, 2011
  5. Language
    English
  6. File size
    5.2 MB
  7. See all details
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100 Things Every Designer Needs to Know About People (Voices That Matter)
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Editorial Reviews

About the Author

Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist, applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today

Product details

  • ASIN ‏ : ‎ B004X1V1CS
  • Publisher ‏ : ‎ New Riders; 1st edition (April 14, 2011)
  • Publication date ‏ : ‎ April 14, 2011
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 5.2 MB
  • Simultaneous device usage ‏ : ‎ Up to 5 simultaneous devices, per publisher limits
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 255 pages
  • Customer Reviews:
    4.5 4.5 out of 5 stars 859 ratings

About the author

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Susan M. Weinschenk

Susan M. Weinschenk

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Susan has a Ph.D.in Psychology and over 30 years of experience as a behavioral scientist. She speaks, consults, teaches, and writes about applying behavioral science to design, technology, and business.

Susan started college at Virgina Tech and finished her undergraduate degree in Psychology at Northeastern. She then earned a Masters and Ph.D. at Pennsylvania State University.

Susan is the CEO and Chief Behavioral Scientist at The Team W, Inc., and an Adjunct Professor at the University of Wisconsin. She lives in Wisconsin in the USA. When not teaching, speaking, writing, or blogging, Susan reads books, watches movies, and sings in a jazz band.

Customer reviews

4.5 out of 5 stars
859 global ratings

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Customers say

Customers find the book easy to understand and process. They appreciate the well-researched information and principles presented in it. The design tips are useful for improving UX design and user-centered challenges. Readers describe the book as interesting and enlightening, providing terrific insights into the minds of people. However, opinions differ on the content - some find it basic and engaging, while others feel it lacks depth and interest.

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ReadabilityInformation qualityDesign tipsInterestContent
90 customers mention "Readability"90 positive0 negative

Customers find the book readable and easy to understand. They say it's an interesting read with short, one-page topics that are easy to process. The writing is straightforward and concise, making it a good introduction for design professionals and other readers. Many mention it's an enjoyable self-help book that gets their brains exploring.

"...the way the information is laid out in chunks, just enough for you to understand and process, regardless how technical she gets...." Read more

"...to be in-depth views of each subject, she coherently and concisely explains each topic, illustrates its applications, which then gives you enough..." Read more

"...Nevertheless, this made for a quick and delightful read of psychology from a designer's perspective and, for all my reservations, gladly recommend..." Read more

"...In other words, I see this book as primarily a handbook or reference book - and a very good one at that." Read more

81 customers mention "Information quality"77 positive4 negative

Customers find the book's information useful and well-researched. They appreciate the principles it presents and the scientific facts it contains. The book provides a good introduction to design and psychology, with helpful takeaways.

"...I love the way the information is laid out in chunks, just enough for you to understand and process, regardless how technical she gets...." Read more

"...subject, she coherently and concisely explains each topic, illustrates its applications, which then gives you enough information to decide if the..." Read more

"...There were many principles that I found rather helpful, such as where the eye focuses, how people remember, and the relationship between rich visual..." Read more

"This book summarizes and applies the findings of a wide array of psychological research to various fields of design, especially design of websites,..." Read more

40 customers mention "Design tips"32 positive8 negative

Customers find the book provides useful design tips for improving UX. They say it's a great book for anyone designing, providing insightful and practical advice for everyday tasks like websites, publications, and user-centered design challenges. The book gives a clear perspective on how design impacts and affects us in many ways. Readers appreciate the clear guidelines and how it offers print and web designers as well as writers insider knowledge.

"...don't miss it or simply to drive the point home, it's very helpful, clever and, I'm sure, deliberate...." Read more

"...writing is clear and interesting and provides many, many things to think about as a designer, especially for websites...." Read more

"This is a must read book for designers of any kind. Some of the "studies" and research backing the claims are questionable though...." Read more

"...and research about what makes people click, but also applies it to everyday design tasks — websites, publications, marketing, any form of..." Read more

33 customers mention "Interest"33 positive0 negative

Customers find the book engaging and enlightening. They say it's easy to read and gets their brain exploring different possibilities. The chapter on meaning is particularly interesting, and the book gets to the point without filler.

"...Nevertheless, this made for a quick and delightful read of psychology from a designer's perspective and, for all my reservations, gladly recommend..." Read more

"I really enjoyed this book. It is full of so many fun bits of information and backed up with the research to support them...." Read more

"...The writing is clear and interesting and provides many, many things to think about as a designer, especially for websites...." Read more

"...But although these were all very interesting things to know, they didn't all clear the "a web designer needs to know" hurdle...." Read more

19 customers mention "Content"7 positive12 negative

Customers have mixed opinions about the book's content. Some find it easy to read, without technical jargon. It covers a wide range of topics in a concise way. However, others feel the content is rudimentary and lacks depth. The graphics are poor and tiring, making it difficult to get the point across.

"...On that other hand, I found the work to be a rather banal treatment of a very broad field, psychology, that often moved so far into the periphery of..." Read more

"...That said, it's really great how she does go into that level of detail as far as how the brain works and what we are doing and can do with..." Read more

"...There is not very much information in the book and every page is very design centric vs being content centric...." Read more

"...It has many academic approaches to it and some of the information contained may prove irrelevant...." Read more

Got a defective paperback from Amazon. The book is ...
1 out of 5 stars
Got a defective paperback from Amazon. The book is ...
Got a defective paperback from Amazon. The book is distorted in shape, making printed text go outside the page. Most pages are glued stuck. See photos.I have read a few paperback books and 3 things are must have :Rectangle in shape, text print aligned with the rectangle page, ability to flip pages.The copy amazon shipped did not have these 3.
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Top reviews from the United States

  • angela
    5.0 out of 5 stars Informative, Easy Read, Perfect!
    Reviewed in the United States on August 1, 2012
    Verified Purchase
    I'm only half way through the book, but I felt inclined to give some positive comments. I love the way the information is laid out in chunks, just enough for you to understand and process, regardless how technical she gets. That said, it's really great how she does go into that level of detail as far as how the brain works and what we are doing and can do with information. At the end of each segment, there is a very brief section called "Takeaways" that sums up what you just read, and I've found in a few cases, this includes things that one may or may not have gathered by reading between the lines, if you will. Whether it's to ensure that you don't miss it or simply to drive the point home, it's very helpful, clever and, I'm sure, deliberate. As a designer, it's so important that you understand your target audience, or even how humans think in general... this is a MUST BUY!
    3 people found this helpful
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  • Dave
    5.0 out of 5 stars Research Based
    Reviewed in the United States on June 15, 2014
    Verified Purchase
    I liked this book for two reasons, 1. Dr. Weinschenk lists the research she consulted for each of the 100 things she lists (arranged in a group of 10 topics,) and 2. Dr. Weinschenk took her own advice when writing this book in terms of user experience. Although not designed to be in-depth views of each subject, she coherently and concisely explains each topic, illustrates its applications, which then gives you enough information to decide if the topic presented is something you need to investigate further, and if so, where to start looking. You could say this book is a curated overview of the 10 most important topics in User Experience Design. About half this information I've seen before, but if you're the type of person who enjoys hearing a different voice now and again, then this book belongs in your collection. Buy a dozen and send them out to your group with a memo asking "Okay, which of these are we NOT doing, or not doing well?" See what happens.
    One person found this helpful
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  • Chris P. Wood
    4.0 out of 5 stars 100 delightful principles
    Reviewed in the United States on September 28, 2012
    Verified Purchase
    I have rather mixed reactions of this work. On the one hand, the book provides a fun, pithy set of principles from the field of psychology that have a peripheral bearing on web design. There were many principles that I found rather helpful, such as where the eye focuses, how people remember, and the relationship between rich visual media and human interest.

    On that other hand, I found the work to be a rather banal treatment of a very broad field, psychology, that often moved so far into the periphery of design considerations that I found myself wondering if there is any direct application that to the field of usability. For that reason, I was not entirely convinced that this particular book is the best medium and presentation strategy for developing what is largely praxis: design execution, usability engineering.

    While well outside the realm of this work, I am left with the lingering question as to the relationship between literature and artistic expression. How does one translate rigorous academic thought into an intuited set of practices that, in turn, inform those thought processes?

    Nevertheless, this made for a quick and delightful read of psychology from a designer's perspective and, for all my reservations, gladly recommend this for designers wanting to understand better their users.
    17 people found this helpful
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  • Camber
    5.0 out of 5 stars Packed with useful content which is presented well
    Reviewed in the United States on November 1, 2014
    Verified Purchase
    This book summarizes and applies the findings of a wide array of psychological research to various fields of design, especially design of websites, computer interfaces, etc. The book is easy to read, and the format of "100 things" works well. The author even applies the lessons from the book to the design of the book itself, with effective use of colors, fonts, summaries, etc.

    But the reader should be aware that this isn't a breezy read where you pick up a few good ideas and move on. Instead, because the book is packed with content, some of which is counterintuitive, I see as this as the kind of book you keep referring back to while in the process of doing design tasks, trying to apply whatever appears applicable. In other words, I see this book as primarily a handbook or reference book - and a very good one at that.
    2 people found this helpful
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  • Daniel Miller
    5.0 out of 5 stars Great info presented in a surprisingly easy to read format.
    Reviewed in the United States on July 18, 2012
    Verified Purchase
    This book has a lot of great information about how to design around how people think.
    It covers a lot of material for things like memory, text, patterns, how people perceive shapes quickest, color-blindness . . . as I'm writing this I realize I'm missing dozens of other great and well-covered topics here.
    It's not a book about how to design in any visual sense, but more a book on how to use your visual sense and adapt it to bring your designs to a wider audience.
    If you're professional designer it WILL give you insight into things you might not have learned in the field.
    I've applied many of these facts and techniques already and its given me a ton of insight I might have otherwise ignored.
    So, here's another review giving it 5 stars.
    In my opinion, it's worth twice the cost.
    3 people found this helpful
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  • andrew pratt
    5.0 out of 5 stars Really interesting! Loved this book!
    Reviewed in the United States on August 1, 2011
    Verified Purchase
    I really enjoyed this book. It is full of so many fun bits of information and backed up with the research to support them. I recently took this book on my beach vacation and loved every minute of it. While other beach-goers dove into their fiction books I was having a blast reading this and interrupting my friends and read them something interesting. It is nice to see the research and experiments that go behind some of conclusions about people you may have learned in your career. It is even better when you discover something new. If you are an interactive designer you should check this book out.
    2 people found this helpful
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  • bendybot
    3.0 out of 5 stars Great book, HORRIBLE formatting.
    Reviewed in the United States on March 13, 2014
    Verified Purchase
    I have very much enjoyed the information in this book. The writing is clear and interesting and provides many, many things to think about as a designer, especially for websites.

    But I wish that I hadn't gotten it on Kindle. The formatting is awful and for a book that talks about how to display things correctly, it sucks. Almost every chapter I get confused because the author says "see below" or something like that, and then it isn't displayed the way it would be on a physical page.

    Buy the paper version.
    One person found this helpful
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Top reviews from other countries

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  • Emer Carr
    5.0 out of 5 stars Must have for every designer
    Reviewed in the United Kingdom on February 25, 2023
    Verified Purchase
    I'm passionate about UX and what I love about this book is that it gives me lots of examples as to why it's important to do it this way.

    People love to clutter digital stuff and forget about the usability. If you want people to use your website, app, any digital platform then you need to read this.
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  • Elena V.
    5.0 out of 5 stars Libro útil sobre cómo la gente procesa la información que recibe
    Reviewed in Mexico on September 29, 2020
    Verified Purchase
    La estructura está dividida en términos de como la gente procesa la información que recibe.
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  • Aaradhya
    5.0 out of 5 stars Bible for designers
    Reviewed in India on August 3, 2021
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    A must read. This book was so good that I am planning to read the other books written by the author as well.
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  • Marie La Pacifique
    5.0 out of 5 stars The best book I've read this year (about design)
    Reviewed in Canada on June 8, 2020
    Verified Purchase
    Love this book so much!
    I had my mind blown many time during my reading.
    What you learn in this book about the human mind is really fascinating and goes beyond just design. I recommended it even to people who don't do design, but are just curious about the human mind (I gave it to my spouse and he loved it too.)
    It's easy to read, just a little chapter when you have time ; the author applied what she says about design in the design of her own book.
    I can't wait to read her second book!
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  • Olivier Dedieu
    5.0 out of 5 stars Pour connaitre les comportements de vos utilisateurs
    Reviewed in France on October 14, 2014
    Verified Purchase
    Un excellent ouvrage pragmatique, synthétique et abordable pour découvrir et comprendre les comportements psychologiques des utilisateurs face une interface homme/machine.

    Un bon complément à "Don't Make Me Think" de Steve Krug.
    Report

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